Just a few years back, Twitter and Facebook were all of the crazes. Sure, they have their own place in the world today and still have billions of users on their platform, but Instagram is currently getting all the views, followers, and praise over other social platforms.
With this in mind, it is ideal for people, brands, and companies to promote through Instagram since that is where the majority of younger audiences and focused users are. This is especially true with most Instagram users accessing content through their mobile devices. Because of this and more, Instagram is the most sought after social media platform for individuals, businesses, and brands to reach new audiences and grow their business through content creation and user engagement.
This can also be proven once you take a moment to look at how influencers and big-name brands are making their money. Some of the most popular Instagram stars are making millions of dollars every year, simply by creating content and growing their reach. This is often done through the use of endorsements, business partnerships, selling apparel, and much more.
There are about 800 million Instagram users all over the world who check out their accounts. How will you get even a fraction of these users to check your own account? There are some people who would like to get instant fame so they try to pay for bots in order to increase their number of followers and their likers. This may impress some people but not getting organic lights can be bad for you.
How to Get the Most Out of Your Instagram Marketing Efforts
When approaching a social platform like Instagram, it’s not something that you just jump right into. Just like if you were to create a new website or an online business, you need to have a plan of attack for how you are going to provide value to your audience, and also generate new leads, sales, or revenue in the process.
With all of this in mind, you’ll also want to consider how you are going to use Instagram like an industry expert? To best approach this process, here are some of the best working methods and recommendations to get started with.
Automate your Instagram content wherever possible.
With all social media management, it takes a lot of time, work and effort. This means you need to take advantage of the many different tools and solutions out there to help automate and schedule content wherever possible. This is quite similar to the concept of using employee scheduling software to make sure your staff and team members are working at the right times throughout the day. With social media scheduling software, you can schedule out your IG content to go live days, weeks or even months in advance. While it might take you several hours to schedule all of this out the first time around, it will definitely save you hundreds of hours of work in comparison to setting this up daily.
Make an effort to research.
You need to know who are the people that you want to call your followers. Let us say that you are highly interested in fashion. You want other people who will check out your fashion sense. They may try to emulate you too. Your power to influence them will depend on your expertise in providing posts that they will find interesting.
Do not try to act like a celebrity.
A brand or an influencer will be different from a celebrity. If you are a brand, people will follow you because they are interested in what you can offer or what you can represent. Celebrities, on the other hand, can post the things that they want and people will just like their photos regardless of whether they post something totally unrelated to them like mud.
Create a post that can make people think or become inspired.
You can always create posts that people will find valuable. For example, you can post about the latest store that you have discovered for all of your formalwear needs. There are some things that people want to know and they sometimes resort to social media to find the information that they need. You can also share information about the countries or areas that you have traveled to recently. People who are interested will surely appreciate it.
Connect with other people like you.
You know what they say. It will not be possible to rise up on your own. No matter how subtle, you would need the help of others to pull you up. Why not team up with other influencers? The people who follow you can get to know more about them. Their followers will get to know you better too. It can be a win-win situation for both of you.
Do not just pick things because they are trendy.
This is one of the mistakes that non-experts make. They try to do everything that is on-trend. Your personality may be one of your greatest traits if you want to become Instagram-famous. You do not want to become known as someone who does things just because it is popular. You want to show who you truly are as this can make you more relatable.
Instagram Marketing Today, Tomorrow and Beyond
If you were to look at Twitter and Facebook when they both first came out, would you think they would be as huge and influential as they are today? Probably not… but the good news is, this is the same opportunity we all now have with Instagram.
It doesn’t matter if you are actively promoting your brand and content through IG, or still sitting on the sidelines, right now is the best time to get started. And even better, there are plenty of social media reference guides out there to help you every step of the way.
When you manage to use Instagram properly, you can be assured that the number of followers that you currently have will surely increase. You might not have many followers and likes today, but just imagine what your numbers and reach might look like a few months from now.