When it comes to e-commerce magnates, there is not a more potent or wide-spread name than Amazon. Thanks to its excellent customer service and easy tools, Amazon has become a heaven for both customers and sellers alike. In fact, establishing your e-commerce business on Amazon has become key to maintaining high profits and attracting more customers.
For newbies, Amazon might seem too complex, but it is actually a welcoming place for aspiring sellers. If you have been thinking of joining Amazon but do not know if it is the right choice, we are here to help you make an informed decision.
Below are some of the reasons why Amazon is a popular platform for businesses of all sizes.
It Is Easy to Get Into
As a new seller on Amazon, you might think that you do not have what it takes to compete with the older, more reputable sellers operating on the platform. Yet, this is a huge misconception. Amazon is an extremely friendly platform, especially for new sellers, as it helps you list your products without charging any extra fees by deducting money only when you actually make a sale. So, you will not have to cover any upfront costs when you are just starting out. This flexibility can be great for new businesses that are still getting a feel for the platform.
It Involves Minimum Effort
One of the many concerns that new Amazon sellers have is the logistics involved in storing, packaging, and shipping items to customers. For small e-commerce businesses, this process might be unfeasible because it requires many resources, including time, effort, and manpower. To respond to this concern, Amazon has launched a service called Fulfilment By Amazon (FBA). Simply put, this service allows sellers to store their products in Amazon warehouses. Then, when a customer places an order, Amazon employees take care of packaging and shipping the products.
Indubitably, FBA has made it a lot easier for sellers to establish their businesses, facilitating the process of selling their products. If you have decided to become an FBA business, there are many FBA tools that can help you take your business to the next level. Some of these tools focus on market research, allowing you to find the best selling products and categories on Amazon if you are not sure which products to dabble in. On the other hand, other FBA tools help you manage your Amazon reviews. In any case, the great features FBA involves make it a worthwhile investment for all businesses.
It Serves a Wide Demographic
Amazon has become a household name in just a few years, and for good reason! The great customer service it offers is simply unmatched. This becomes quite obvious when you compare it to other e-commerce platforms like eBay. Customers have come to think of Amazon as a reputable platform, which has helped it garner more attention over the years. As of 2020, Amazon has around 240 million users. Of course, choosing to build your business on Amazon gives you access to its huge customer base that you can employ to grow your business, drive more sales, and make significant profits.
It Has Many Programs
Do you know that Amazon offers a wide array of premium services and account types for its users? Of course, most customers opt for standard free accounts, but some splurge on high-end accounts that involve services like Amazon Prime and Amazon Business. For instance, Amazon Prime offers its subscribers free one-day shipping and other great discounts on various products. Similarly, Amazon Business does the same but is more targeted at companies. It enables companies to buy office supplies at a pittance of their standard price, which makes Amazon an amazing platform for sellers that focus on these products. All in all, Amazon helps sellers reach their target audience with no hassle!
It Helps Businesses Track Their Performance
For any e-commerce-focused business, leveraging analytics and user data is a must. In this regard, Amazon is a frontrunner when it comes to helping sellers keep track of their sales, pricing, and customer satisfaction. Right off the bat, it offers sellers the necessary tools to track their performance. Through the detailed graphs and information Amazon displays, you can gain a better idea of how well your products are selling and how competitive your prices are compared to other sellers who offer the same items.
Having a strong presence on Amazon has become the holy grail of small and big businesses alike. As the head of an e-commerce business, you cannot simply ignore the big impact Amazon has on the market. Thanks to its fantastic reputation and powerful tools, growing a business on Amazon has never been more enticing. So, give Amazon a chance and watch your business grow in just a few months!
