Here’s How to Maximize Profit and Send Your Company to the Moon

Most business organizations are currently going through some rough times.

The global economic landscape is rife with challenges and shook by disruption of epic proportions. The million-dollar question is how to maximize profit and stay afloat.

The short answer would be to cut the expenses and boost sales. But, these vague guidelines aren’t of much use, are they? We’re well-aware of this and that’s why we’ll take a deeper dive into the topic.

Here are a few surefire tactics to supercharge your organization and ascend toward the stratosphere.

Breathe New Life Into Sales

There is no single pathway to elevating your bottom line.

You have to employ different tricks and strategies to make it happen. A good place to start is refining your operating procedures. Namely, you want to align them with your profit-maximizing efforts and adopt a concept of intelligent operations.

For instance, ponder adding cross-selling initiatives to your sales mix. They revolve around offering new products and services that complement your current stack. Likewise, you can introduce a range of incentives to sheer consumer behavior in the right direction.

Think in terms of special offers, discounts, limited-time deals, and other common tools. Feel free to apply them to current and recurring customers.

In the second case, incentives work as rewards for loyalty.

These are all stepping stones to transforming your sales model to a customer-centric, relationship-based strategy. Such an approach allows you to enhance both customer acquisition and retention.

It’s what you call a true win-win.

Trim Operating Costs

Next off, turn your attention to the other side of the medal, the recurring expenditures.

Carry out an internal audit to establish how efficient your employees are. You can use various performance indicators to assess the situation.

The list includes:

  • Number of leads generated
  • Average task completion rate
  • Revenue per employee
  • Employee billable percentage
  • Employee capacity

There’s no shortage of digital tools designed to monitor these measurements. Time tracking software solutions are just the tip of the iceberg.

Once you have the intelligence, devise a proper course-correction strategy.

The first option is to outsource various routine or inefficient tasks. You probably don’t need to pour money into full-time potions when part-time does the trick. With outsourcing, it’s possible to save on everything from payroll to office space.

The second alternative is to automate certain time-consuming and repetitive processes. Sure, investing in automation technology can be costly. However, it relaxes your human resources and does away with various inefficiencies.  

Smart Cash Flow Management

Companies live and die by the cash flow.

To ensure the first outcome, you have to get on top of managing it.  There are two main objectives: to patch up the holes in the flow and create new revenue streams.

To make strides toward them, put together a system for monitoring your flow. In a nutshell, you have to know exactly how much is coming in and out of your business.

So, regularly scan cash flow statements and other key documents. Focus on numbers that serve as all-important barometers. Observe a specific period, be it a week, month, or a year.

Once that is sorted out, come up with measures to stabilize the cash flow.

Offer pre-paid retainer and ongoing payment plans instead of one-off contracts. You essentially sacrifice a bit of immediate gain, but boost the total amount over the relationship lifecycle. Also, by securing longer deals, you improve the predictability of future cash flow.

Another similar tactic is providing maintenance contracts. It works particularly well for service-based businesses struggling to increase profit and stay out of the red zone.

Turn Your Marketing up a Notch

The next critical priority is taking your marketing to the next level.

First off, you can probably expand your online presence quite a bit. For example, create a business blog where you deploy content greatness and add value to the readers. Set up social media profiles to engage the community and share useful information.

In tumultuous times of Covid-19, you may also want to embrace digital events. Zoom webinars are one of the most noteworthy trends redefining how we interact with clients across industries. You can also craft video tutorials and demos to make a name for yourself. 

Moving on, build strategic partnerships, and launch joint marketing campaigns. On this front, you can take advantage of affiliate marketing, advertisement sharing, and referral selling.

The point of all these activities is to stay visible and in close touch with the customers.

Do remember to regularly track your marketing and optimize campaigns on the fly. Resting on the laurels isn’t an option for those who mean business.

Spend Some to Earn Some

Your ultimate goal shouldn’t be to just survive.

That kind of mentality can do more harm than good. You’re better off trying to stimulate suitable growth and move ahead of the competition.

In order to do that, you first have to invest some money. Yes, we know taking a business loan can seem counterintuitive, but it can pay off tremendously. It’s a chance to capitalize on emerging opportunities.

Most often, companies borrow because they seek to:

  • Hire employees
  • Purchase equipment and technology
  • Expand the businesses
  • Launch marketing and branding campaigns

Of course, you can fuel any other immediate action that requires short-term funding. You’re fine as long as you prioritize return on investment (ROI). You also want to avoid taking too much debt too quickly.

Therefore, consult your business strategy and plan. Make a well-educated decision and improve your long-term prospects.

How to Maximize Profit? Now You Know!

Knowing how to maximize profit comes through painful trial and error.

The good news is you can draw lessons from success stories and fizzles of others. So, do yourself a favor and rely on a set of aforementioned best practices.

Start by re-engineering your business practices and processes. Harness the power of outsourcing and automation to streamline the workflow. Get your financial house in order and improve the stability of your cash flow.  

Finally, step up your marketing game. Seize every opportunity to set yourself apart from the competition and delight your audience.

Check out our business resource library to find more actionable tips. It’s time to power up your engines and fasten your seatbelt. The final countdown begins.  

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan