4 Reasons Why Poor Packaging Could be Disastrous for Your Business

It’s surprising to see how many manufacturers still pay little attention to their packaging. Some will pay attention only to design but fail to realize how every aspect of packaging could affect their bottom line. They then wonder why they’re having so many issues with shipping and complaints from clients. But poor packaging can be disastrous for your small business.

Packaging plays an essential role in retail, and having poor packaging could have far-reaching consequences; that some of you may not have even imagined. Here are some of the reasons why poor packaging could be disastrous for your business.

Damage to the Product and Packaging

People often forget that the main goal of packaging is not to catch the attention of customers walking down the aisle but to actually protect the product during shipping. Skimp on quality here, and you will pay down the line on the lost products.

You have to make sure that both the primary and secondary packaging is adequate. If the product gets to a destination in poor condition, you’ll either have to waste it, give refunds to compensate clients, or sell it at a discount. You could also lose an entire production run just because of one error. So, this isn’t something that should be taken lightly.

Damage to the Packaging

Even if the item is not damaged, an item with damaged packaging will have difficulty selling. As a matter of fact, a recent survey found that over 55% of people would not buy an item if the packaging was damaged. So that’s more cost to repackage the item, and more time wasted.

It Will Reflects on Your Brand

At the end of the day, even if you have the best product, bad packaging could end up severely affecting your brand. You can’t get away with poor packaging if you’re selling luxury goods, for instance. Also, if your packaging is inadequate, unnecessarily tough to open, or flimsy, people might not be as keen on recommending your product to others.

Overuse of materials is another major issue. Wasteful packaging could cause an uproar in your client base, especially if you’re aiming at an environmentally conscious demographic. This is why you have to understand the fundamentals of sound and responsible packaging. If you want to know the essential elements of great packaging design, see this. This is all you’ll need to know to avoid a major faux pas that could end up alienating part of your clientele.

It Could Complicate Shipping and Handling

You also have to design packaging with shipping in mind. An ill-conceived package will take unnecessary space or need shock protection, which will cost you more to ship. You also should look at cost-effective options without sacrificing quality. Overspending on packaging could end up eating into your margins and drive up price unnecessarily.

These are some of the main reasons why you should pay special attention to your packaging. Poor packaging can have a long-lasting impact on your brand and business, so make sure that you get it right the first time if you want to avoid major issues.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan