Almost 70% of businesses say generating traffic and leads are their biggest marketing challenges. If you’re struggling to bring in new leads, you could also struggle to grow your business. With a strong digital marketing strategy, you can get ahead rather than fall behind your competitors.
Here are the five types of online marketing you need to succeed. By adding these digital marketing strategies to your overall plans, you can give your business the boost it needs.
Step up your online marketing strategy with these five tips!
1. Search Engine Optimization
Search engine optimization (SEO) ensures your website ranks on search engines like Google. While 93% of all online activities start with a search engine, 75% of searchers never look beyond the first page. If you’re not on the first page, you’re losing business.
In order to utilize SEO, you need to determine what your customers are searching for while they’re online. Audience and keyword research can help you learn more about your customers.
Then, you can create content that matches the consumers’ search intent.
There are different forms of SEO marketing you’ll need to improve your ranking. First, you’ll need to adjust your on-page SEO. Adding target keywords to your existing pages and creating fresh content is a great way to start.
SEO can increase traffic to your website, boost your brand awareness, and establish your credibility in the industry.
2. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising allows you to post digital ads on search engines and social media platforms. You can create text, animated, and video ads to attract people to your website.
Like SEO, PPC can help boost brand awareness and website traffic.
You can use SEO, PPC, and other types of online marketing together to boost sales and expand your reach.
3. Content Marketing
In order to attract people to your website through SEO, you need fresh, relevant content. Content marketing involves creating blogs, ebooks, videos, and other forms of content to engage and educate your audience.
As you create fresh content, make sure it appeals to what your customers are searching for. Then, you’ll appear for those searches!
4. Social Media Marketing
As you explore different types of digital marketing, don’t forget to stay social!
Social media marketing is a great way to ensure you stay connected with your customers. As of 2019, almost 80% of consumers had a social media account.
Instead of using social media to sell, use it to keep people interested and engaged. Have fun with it! Use social media to get people excited about what you have to offer.
5. Email Marketing
Using emails as part of your online marketing strategy can help you remain top-of-mind with consumers. Let them know about your new products, blog posts, or other ways your company has grown.
You can use these digital marketing tools along with your marketing strategies to review your data and make improvements to your campaigns.
Make Your Mark With These 5 Types of Online Marketing
With these different types of online marketing, you can reach your audience and boost your brand. Get a step ahead of the competition. Start growing your business with digital marketing today!
Looking for more business resources? Explore our 100 Marketing Ideas today!