Do you want to make your small business look more professional? If yes, you need to take some necessary steps to achieve this. From the business name and domain name to everything else you use can be part of your branding process and look more professional.
As a small business owner, you likely do not have access to the same resources as a larger, more established company. That said, you can still take steps to make your company seem just as professional and well-resourced as major brands.
Here are some tips to help you make your business feel more professional. See whether you can put these tips to good use.
Secure a P.O. Box
Rather than have all your business mail sent to your personal mailbox, invest in a P.O. box. Besides being more professional, another great thing about having a business P.O. box is that it’s easier for you to separate your business life from your personal life. Another benefit of getting a special mailbox for business mail is that you do not have to worry about essential packages being left on your doorstep where they’re vulnerable to the elements and thieves.
Get a Dedicated Business Number
What do you know about VoIP systems? With a VoIP system, you have a dedicated phone number for your business, giving you another way to avoid your business life trickling over into your personal life. You do not have to give out your personal phone number, and you do not have to worry about letting loose an embarrassing greeting like you might if you use your personal phone for business purposes. A VoIP system uses a professional voicemail system and greeting.
Create a Business Email Account
Add a professional touch to your company by using an email account specifically for business purposes. You can give out your business email address to clients and leads without embarrassment, something you may not be able to do if you use a personal email address for business purposes.
Secure a Business Domain
Having an online site is a must, no matter your industry or even if you operate a one-person business. Of course, you can get a free domain name, but it could be too long for even you to remember without having to look it up every time you want to tell someone where they can find you online. You’re better off buying your domain name. When deciding on that name, keep it as simple as possible, and try not to get too creative with the spelling. Name generator tools can help with this step.
On a related note, ensure you lock your domain down with the latest and most effective online security. This is an especially good idea if you accept customer banking information on your site. You do not want a hacker gaining access to billing or credit card information, which can not only result in a lawsuit but a ruined professional reputation, too.
Get Business Cards
Even though almost everything has gone digital, it’s still a solid idea to have traditional business cards. With them, you have a quick and easy way to let people know your name, the name of your business, where they can find you online, and how they can contact you. If you or the other person doesn’t have time to talk when you cross paths, quickly slipping that person a business card ensures you don’t miss out on what could be a great professional relationship or business deal.
Create a Contact Us and About Page
Touching back on your company site for a moment, create quality About Us and Contact pages. The way this two help you appear more professional is the About Us page makes it immediately apparent what you sell, your company culture, and what sets you apart from the competition. The Contact page lets site visitors know how to get in touch with you about questions or comments.
You do not have to go broke to look like a larger business. A few well-chosen tips can elevate your small company’s potential.