Affiliate marketing has become quite the buzz word recently, and a lot of people don’t really know what it means. To break it down, affiliate marketing means promoting products or services to your audience, and if they use your link or code when shopping, you’ll get a cut of the profits. It’s a great strategy for people who have a wide audience and naturally promote products through their platform, like beauty influencers, tech-savvy gamers, and others. So if you’re getting into affiliate marketing and you’re not sure how to get started, or you’re just not seeing the profits you expected, here are some tips to help you out:
Know your audience
Promoting a beauty product to an audience of mostly teen boys who are watching a commentary Youtube channel probably isn’t the best idea. For every affiliate link, there is a process you have to go through, you need to put time and effort into managing and promoting the link, so wasting all of that energy on promoting something your audience just wouldn’t be interested in is insane. You will be much better off sticking to your niche and to the things you know your audience usually shop for because they won’t buy something they don’t need just because someone online recommended it.
A lot of people just starting out with affiliate marketing settle for about a 1%-4% cut of the profit. This is pennies and usually not something that will actually give a return on the investment of your time. So, what can you do? Look for high-ticket programs that will give you a cut of 30% and upward to really make some money. Programs like these will not only give you a better cut and better profit overall, but they will often offer training in marketing to maximize the sales fro both of you. It’s not a sin to start small and get used to how affiliate marketing works, but as soon as you have the opportunity to jump on a better deal – go for it.
Don’t lose trust
The most common way people shoot themselves in the foot with affiliate marketing is becoming a bit too greedy and jumping onto every deal they can get. This can lead to you promoting products that aren’t only sub-par in quality and value but might be just flat-out scams. There’s a myth that you should only promote the things you personally use – but this isn’t really the case, and you can’t always use the product or service you’re marketing, but you can – and should – always do research to make sure the quality is good. Read reviews and see what other people – who are not affiliate marketers – said about it. If you don’t do this and promote something sub-par, you will lose the trust of your audience, and not only will they be far less likely to buy things you promote in the future, but you might just lose followers in general. Especially if you’re someone who talks about lifestyle and builds a brand around yourself – the trust of your followers is everything.
You want people to actually click on the links? Stay relevant. Nobody is buying UGGs in 2020. Make sure you’re promoting things that are hot at this moment, because not only is it in people’s heads that they want that – because everyone is talking about it – but the sense of urgency to have it before the trend passes will make them jump on a good deal when they see it. In this way, what you’re promoting stays relevant to the people you’re targeting.
Don’t sacrifice content
Affiliate marketing should be seamlessly integrated into your content. If you go into it thinking about money first and just try to pack your content full of links, the content itself won’t be good, and people will click off. If you’re good at creating a certain type of content, create that and choose affiliate links that make sense in the context of the content. If you are writing a cooking blog, then link some kitchenware that can be used in the recipe you’re writing. Make it flow together and blend well. This isn’t to say you shouldn’t be transparent: you must always disclaim that you will make money from an affiliate link, but that doesn’t mean the link should be random ads in the middle of your content.
With these few tips, you’ll be making big bucks in no time. Affiliate marketing is a great way to monetize your content without having to rely on third-party ads, which can be very tricky and unpredictable. So arm yourself with some good affiliate programs and start making that money.