When promoting your service or product, it is essential that you look for the best ways to advertise it. Getting the world to see and understand your product is extremely important as that is one of the few ways in which you can generate sales. Yet, in order to do so, you will need to set out an advertising budget so you can gain revenue out of it. Given the different types of mediums available it will get confusing as to which one to go for. However, you should not be quick to dismiss television advertising. Below you will find a list of reasons why television advertising is still relevant and how to go about it.
Reaches More Audiences
Below the line advertising and less traditional media are becoming increasingly popular with the advances in technology. These are highly targeted and reach a specific number of people in no time. Television advertising still matters, as it can reach people of all classes and of completely different locations, especially if you are going to broadcast television.
Ability to Target Audiences
If your one concern is to target specific audiences, then just using television is not the best case for you. With social media, you can practically choose who the sponsored advertisement appears to. With television, you can still target the demographic, but it will be according to the channel itself. For instance, if you want to advertise your company which creates pots and pans, you will want your advertisement to appear after a cooking show or on cooking channels. Each region has its own ways of targeting its views and this tv advertising company has insight as to which countries can be targeted depending on what you are selling. Insight is one of the most important features an advertising company should have; after all, you are selling to your specific target audience.
Creates a Gathering
One fun thing that television has always been able to do that non-traditional media cannot, is creating a gathering. Almost all people have a television in their home, and turn it on once guests arrive. With non-traditional media such as smartphone media, each person will isolate themselves with their own device and not discuss much. With television, however, everyone gathers around and watches the same thing simultaneously. These gatherings can be extremely entertaining and watching a fun or informative commercial on it will either spark up a conversation or at least get a couple of people on the same page about the topic.
Must be Viewed
Although this may be one of the things audiences dislike the most about television, advertisements cannot be skipped. On social media or other applications that show advertisements, people can either pay to have their applications free of ads or skip them after a few seconds. The good thing (for advertisers) about opting for television is that there is no skip option. Extremely modern technology may have that, but traditional television with satellite channels will continue showing all the ads that were previously paid for on the schedule.
Creates Buzz
Low budget advertisements can be fun and interesting at times, but at the same time, they do not allow for a huge buzz to be made. Given the high production costs and the amount of effort that is put into television commercials, the level of creativity makes it more interesting and thus people will want to talk about it more. That said, television can be one of the main aspects of your campaign, and when coupled with other types of advertising, it can be an extremely trending topic.
How to Go About It
First of all, you need to choose whether you want to advertise on broadcast or cable television. Broadcast reaches way more people, but it is also more expensive. Second, you should really determine the cost and budget you have for the set, filming, and advertising. A good option is to contact an advertising specialist who will be able to show you the media plans or at least give you a rough outline of them depending on the channel you decide to go with.
In a world of mass communication and new technology, it can get complicated to choose which sort of medium would be optimum for your campaign. With Instagram, Facebook, and other social media hubs that are considered below the line advertising, opting for a more dynamic medium is still relevant and will still have its own audience. Television can reach more people to a large extent, and people with or without smartphones can still enjoy watching the commercial during family gatherings.
