The Importance of Web Design for Your Business

The Importance of Web Design for Your Business

Web design is one of the factors that determine the success of your business. Creating a website can be a substantial investment for most companies. However, the return on this investment should be tenfold. To ensure that your website achieves its purpose of driving more clients to your business, you should invest in effective web design. So why UX is important for business?

Your prospective clients will want a website that is responsive and easy to navigate. The contents and visuals should impress your clients to want to come back to your site. Here are some of the benefits of having an impressive web design.

1. Sets the first impression

Visitors take approximately 0.05 seconds to form an impression of your website. You have to use these first seconds to capture the attention of the visitors to your site. A poorly designed website does not have authority, and it is bound to turn customers away. According to web professionals at, people hate slow-loading websites. Also, your website will need updates every once in a while to improve its user experience.

However, this does not mean that the website must be brought down for updates to be patched. Experienced designers and web developers can seamlessly integrate updates as the website is running. When looking for a web designer, go for professional designers who know how to conduct research and translate your users’ needs into impressive web design.

2. Creates consistency

Your website should represent a brand that your clients can become familiar with. Impressive web design will help you create uniformity throughout your pages. Some web design elements that make consistency include colors, fonts, layout, and style. Good practice dictates that your site should have seven colors, and a maximum of four colors per page. More than these causes visual acuity, which is not suitable for your clients. Having a web design without uniformity makes your site look unprofessional.

A cluttered website does not build brand recognition because your audience can’t recognize the colors associated with your company. If your website lacks uniformity, people will leave your site and go to another one that looks more professional. On the other hand, a website with consistency keeps clients on your site for a longer period, hence creating an opportunity to familiarize them with your brand.

3. Aids in SEO strategy

Most of the web design elements influence how you will publish content on your site, which will affect how search engine spiders crawl and index your site. If your on-page SEO is not well-placed, you will be struggling with a battle for visibility from the start. Besides how content is published on the site, some web design elements directly affect SEO. These elements can be complicated to understand if you are not tech-savvy, but simply put, your design needs to be SEO-friendly.

4. Faster pages

Web users have a short attention span and will abandon your website if it takes more than three seconds to load. If the site is not well designed, it has a longer loading speed, and your potential customers need to wait. This does not only make you lose visitors to your site but creates the wrong impression for your site. A poorly designed website does not optimize files or compress images, making it take a lot of time to load it. When designing your website, utilize all elements that ensure your pages load faster. Some of these elements include CDNs, fast web hosting, minification, and image optimization.

5. Low maintenance needs

A well-designed website has lower maintenance costs compared to a poorly designed website. Though it is an expensive investment at the start, the price for maintaining a responsive website is much lesser. Also, after planning the website, it is easier to develop. With less maintenance work to do, you can focus much of your time on advertising your site and taking care of other business aspects.

6. Your competitors are doing it

If you still think web design is not as important, your competitors are capitalizing on it. A low-quality site will make your competitors outrank you with their better-performing sites. This means you will lose leads while they attract more traffic to their pages. Your website design sets your business apart from your competitors. Use your website as a tool to showcase your unique features and show your audience why they should come to your site.

Web design does not have to be complicated. On the contrary, a well-designed website is simplistic, legible, and concise when delivering your target audience’s intended content. Therefore, keep your web design simple. An impressive website provides a seamless user experience. A website with a good design is adaptable to all screen sizes. Hence you can be assured that all your clients will have a seamless browsing experience.