If you are not on Instagram yet, you are missing out on massive sales and engagement opportunities. If we look at the top 100 brands globally, 90 percent of them have an Instagram account. With 63 percent of users using the app every day and engaging with brands more than on any other platform, it’s no surprise.
In this article, we will guide you on making your visuals striking and your feed more shoppable, so you can grow your audience and increase your sales!
Here are six easy tips that will help you sell jewelry on Instagram.
1. Create Beautiful Visuals
When it comes to Instagram content, there are two crucial pieces to it: text and visual imagery. The best way to stand out on Instagram and showcase your jewelry is to post unique, clear, and high-quality visuals.
Captivating imagery and professional-looking photos are more appealing to potential buyers, so don’t just snap your items with your phone.
Pay attention to some basic principles of jewelry photography. Make sure your product is in focus, well-lit, and that there is no distracting background.
Don’t forget about the video! Combine images with educating and entertaining videos to get the best results.
2. Craft Powerful Captions
When writing captions, you can go with a couple of paragraphs or make it short and sweet. Just make sure to create genuine messages and place the most important information at the beginning. Put effort into crafting engaging descriptions and create an opportunity for your followers to engage with you.
The key to starting an interaction with your audience is to ask questions and add call-to-action. Using emojis can add personality and fun to your post, and even stimulate people to comment.
For a little bit of inspiration, let’s talk about moonmagic.com, the online shop of the exclusive moonstone jewelry. They are very successful at creating short and engaging captions that address their customers’ pain points while sparking the conversation at the same time!
3. Use Hashtags Wisely
Always include hashtags in your posts as they are invaluable in growing your audience. They make your posts visible to your followers and people searching for the terms in your hashtags. The ideal number of hashtags to use in a post is between 5 and 10.
Don’t use the same ones in each post, but rather customize them to fit a particular post.
For instance, if you publish rose quartz earrings, use related hashtags like #rosequartz and #rosequartzjewelry.
4. Take Advantage of Instagram Ads to Reach a Wider Audience
With 800 million monthly active users, Instagram is a great place to connect with your target audience and boost your sales. Besides doing it organically, you can utilize Instagram ads to reach well-targeted demographics.
What sets apart Instagram ads from other ones is that they are less annoying to the users. The only thing that differentiates them from the other content is the label “Sponsored” under the Instagram name.
You can also add various call-to-action buttons like “Learn more,” “Contact us,” and “Order now.”
5. Interact With Your Audience
There are many ways to interact with your audience and develop meaningful relationships. First of all, responding to every comment and message you receive is critical for building long-term relationships and trust with your potential customers.
Pay attention to your comment section and respond if your followers are reaching out to you. You can also recognize them with a simple message, thank you, or smiley face.
To make other Instagram users outside your network, know about your brand, interact with other users.
6. Publish Instagram Stories
Instagram stories vanish within 24 hours, so they are perfect to have fun! There are many exciting elements you can play around with like gifs, mentions, polls, geo-tags, text, and hashtags. Experiment with these features and enjoy yourself while creating a more relaxed content.
Speaking to your camera is a great way to grab your followers’ attention and get them to know the person behind your brand.
You can also save your stories to your Highlights and create separate collections. The Highlights are directly under your bio, so they are fantastic to showcase your unique pieces and promote your brand.