Who is Actually Killing Your Small Business? Let’s Check It!

Do you know who is killing your small business? Is it a competition? Alternatively, is it your customers who don’t want to buy your products and services? Is it your employees?

No, nothing of that is something that has the real potential to kill your company. You, as an entrepreneur is a person that can and has the potential to kill your own company.

Who is Guilty for Your Company?

You probably know the feeling when everything went wrong, and as an entrepreneur, always tries to find the guilty outside you, or maybe outside your small business. But, this is not the right place to look for guilty. In most cases, they aren’t there where you think they are.

Something was wrong, and this is a fact. But, you’ll need to start with you as a significant potential guy who’s killing your own company.

Are Competitors Persons That Are Killing Your Business?

If competitors start doing something that you think will have a negative impact on your company, you can make appropriate changes to keep or recover your competitive advantage. However, if you ignore this and you don’t implement adequate changes that you’ll need in your own company because of competition, then you are the guy who’s killing your own business, not your competitors.

Are Customers Persons That Are Killing Your Business?

If your customers don’t buy your products, although you think that your products and services are the best in the world, you must ask yourself the following question: Are my products and services something that solves real problems for my customers?

If you don’t answer that question, or you don’t find what your customers want, then you are the guy who’s killing your business, not your customers.

Are Employees Persons That Are Killing Your Business?

If your employees are something fatal for your company, you can educate them, train them, or even change them. You can improve your recruitment process to find the best employees for your company. , you are the boss who decides about the employments in your company.

You make the decision, and you are responsible for the suffering of your business, not your employees.

What are you thinking now? Who is killing your company? You, your competitors, your customers, or your employees?

Each of these elements can contribute to killing your business, but you are a responsible person that has the power to stop their negative influence on your small business.

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan