A marketing funnel is a strategy that you embrace as a businessman that leads customers from the moment they discovered your brand. It ensures that you convert them into loyal customers.
Some people often confuse marketing funnels with a pyramid; well, they are two diverse business strategies. In a marketing funnel system, the number of customers reduces as you progress in each stage. For starters, a marketing funnel has four stages; Awareness, Interest, Decision making, and Action. Here is the strategy to build a solid marketing funnel strategy for your business.
Understand your Customers Needs
First, you have to understand the target market before converting them into loyal customers. You can employ several strategies such as using web analytics, social media, surveys, or seeking customer feedback from existing customers, to understand your customer needs. Try and study how your clients interact with your content or website, then from your analysis, you can determine what features to add at each stage.
Marketing experts from TheCalvinLim.com would advise any businessman to get fresh insight and ideas on how to market their business or website, once they have determined areas that need improvement. Ensure that you’ve understood how customers interact with your business or website that will help you create a map.
Create More Traffic
There is a pool of clients out there who don’t know about your existence. Before you generate traffic, you will have to determine your target market demographics. Gather information on their purchasing habits, where they live, etc., then choose products or services that will create the most significant appeal.
There are several marketing strategies that you can employ as you aspire to generate more traffic. You can use promotional content such as signs and flyers, SEO, infographics, videos, podcasts, blog posts. Influencer campaigns, online ads, and social media marketing to drive traffic to your website.
Proceed to the Consideration Phase
At this stage, customers are aware of your existence, and you get to share content that convinces potential buyers that they have a problem, and you have the solution. Some of the tools that you should use at this stage include email marketing campaigns, educational resources that you can post about your services, eBooks, educational webinars, and white papers. The main idea is to convince potential clients that your brand will solve their problems and help them grow.
Implement Different Marketing Techniques at Each stage
As earlier stated, the marketing funnel consists of four stages; Awareness, Interest, Decision making, and Action stages. Upon establishing these stages, you have to determine the appropriate marketing techniques to implement at each stage. You can use blog posts at the awareness stage, paid ad campaigns such as PPC, videos and podcasts, SEO techniques, influencer marketing campaigns, and social media marketing.
Consider investing in conversion rate optimization for the website that will engage potential clients and direct them to your store at the Interest and decision-making stages. Also, you can use whitepapers, ebooks, B2B products, and create product reviews that will influence clients purchasing trends. At the stage, the action stage, greater purchase intent is present, and you will have to guide your clients. At this stage, you can create a scarcity of products, provide demos and product trials, use re-marketing to attract clients to the website, or you can provide discounts to loyal clients.
Engage Your Clients
Engaging your customers is part of the decision stage. Loyal clients might fail to make a purchase; therefore, you have to engage them and determine why that’s the case. There are a few software solutions such as Hubspot and Google Analytics that you can use to generate reports on your website and how frequently they visit certain pages. By understanding your client’s behavior, you can make changes where it’s necessary. It would help if you made it your priority to deliver content that reassures potential clients and educates everyone. Besides, it would be wise to have a fact sheet, an FAQ page, and a platform where you can post product demos.
Measure the Progress
As a wise businessman, you will have to make data-driven decisions to help advance your business. With metrics, you can measure your progress, and when you identify a bottleneck, you will have to come up with ways to unblock the bottleneck at a particular stage, to ensure that everything runs smoothly.
When creating a business funnel for your business, the above strategy can be a useful reference guide, although you should prioritize customer retention instead of customer acquisition. You can also use the above procedure in retaining customers, and you should always remember that repeat customers are more profitable than new customers.
