As a business owner, you need to be aware of all the possible options you have, and also in what areas to look out for. When dealing with Google, social media marketing, or generally building a presence on the internet – it’s all about the sneaky details that make all the difference. Some of those things seem insignificant and you’d rather spend your energy and time on choosing pretty pictures for your website but at the end of the day that is not what’s gonna drive in new customers!
Here are some things any businesses should know about Google.
Where to Start
Starting a business is not a joke, it takes lots of time, knowledge, and energy to make it all happen – from coming up with an idea, to production and lastly marketing, it’s a whole lot to handle. Experts from AdInfusion.com state that adapting your website the right way will surely make a big difference in traffic and overall success of your business. Remember, more traffic means more profit in the long run and that is the end goal! To reach it you must learn about the nitty-gritty details like keywords and how to use them correctly, remember Google is not that complicated, all you gotta do is do a bit of research and you’ll have customers flying to you like bees on honey! Also, you can always take a peek at your competition and see what works for them – don’t copy, but rather understand how they tick, what words they use, and modify it to your own business!
Be Up To Date
If there is something that will bring in more people to your business is being up to date with everything – this means both technically and content vise as well. Your brand image depends on this heavily, if you focus on purely your products or the aesthetic, you’ll lose a lot because people want the full package. You, as a business owner and a brand creator, need to be up to date with everything and be relevant in day to day topics. Google values hot topics, breaking news, and keywords that a lot of people use – so why not use this to your advantage fully? Not only does it help with the algorithms and putting your business out there, but it also makes you look more aware of what’s going on in the world. Always keep an eye out what’s trending at the time!
Communication is Key
Running a business might seem easy, you make a product, set up a website, and watch as the money rolls in, right? Super wrong actually, it’s not as simple as it may seem. Not only do you need to promote the website, but you also need to have a stable communication with your customers in order to tighten the bond and trust between you two. Thankfully, with social media in the picture, you can do this with ease – it’s actually never been easier to keep in touch with people who support you and your business! With a large variety of platforms, you can choose what type of stuff you want to post, how you can interact with your customers, and stuff like that, the possibilities are endless. Social media platforms have an amazing algorithm that can magically draw in a lot of potential customers, so use it to your advantage!
Be Transparent
What people want is honesty, customers want all the important information right there at the tip of their fingers. Being totally transparent to your consumers is key in ensuring that your website or blog keeps getting more and more traffic. If you lose or even worse never obtain the trust of your customers, there is a high chance they’ll never get back. First impressions are crucial, you need to grab the customers attention at the first sight or else you’ll lose them. The attention span of people these days are getting smaller and smaller, meaning you better have all they need or they will surely have no problem looking somewhere else. Your business needs to feel real, so you need to humanize it!
As much as we are blessed to live in a day and age where google and social media exist, we are still far away from overall welfare, with businesses and companies struggling to make it in the overflowing market. That’s why it’s important to always be educated and never stop learning and adapting to the new ways – that’s the only way you’ll ensure your success in the long run. Taking these tips and tricks to your advantage and keeping them in mind will surely help with expanding and letting the world know your business exists and is here to stay!
