Brand awareness plays an important role in generating leads and increasing sales. It allows consumers to identify your brand, among others. What this means for you as an entrepreneur is you can build a larger and loyal customer base.
People may recognize your brand easily through your logo, tagline, or even branding colors. Their extent of knowing your brand depends on how you market your business. If you have successful marketing strategies, you will increase your credibility as a brand and gain more confidence.
To help you better understand about brand awareness, we will discuss what it is. We will also provide you with tips to create brand awareness to increase your sales. So, let’s get started!
What Is Brand Awareness?
Brand awareness is the extent to which consumers can recognize a business. Consumers typically recognize brands through a service or product. For your business, consumers who prefer your products over others is a sign of successful brand awareness. This is especially true if your competitors offer much cheaper prices.
Brand awareness is not just about identifying logos or taglines. It is also about recognizing the general feeling of the brand. For example, consumers know that Coke provides a satisfying and refreshing feel. Every time The Coca-Cola Company creates a new advertising campaign that means something to their market.
Effective Tips to Create Brand Awareness
Now that you understand what brand awareness is, it’s time we move on to the tips to build it. This way, you know what works for your champagne business to increase sales. Here is the list of the best practices for building brand awareness:
1. Social Media Influencer Marketing
Social media is creating a great influence on business marketing. Most people are active on social media primarily because of wanting to increase socialization. Facebook, for example, has more than 2.7 billion users. What this means is businesses can reach a wide market to promote their brand.
There are many ways you can use social media to market your business. However, one popular marketing trend nowadays is social media influencer advertising. What this does is a social media influencer promotes your brand to their followers. Instagram, Facebook, and YouTube are great social media platforms for influencers with millions of followers.
You can reach out to them to help promote your champagne business. Search for influencers in the champagne business, so you know who they are. In return, you can give them free champagne that they can share with friends. However, expect that most of them will ask for a fee.
2. Paid Social Media Advertising
If you don’t like influencers to promote your brand, you can try paid social media ads. This helps you secure brand promotion more effectively. Facebook ads are popular for building brand awareness in many types of businesses.
What Facebook does is observe users’ browsing behavior using their smart technology. If a user likes or visits a business page, Facebook provides related pages to the user. So, when a user likes a champagne page, your page will be recommended by Facebook. Their ad fees are affordable, so you can try Facebook.
3. LinkedIn Publishing
LinkedIn is another popular social media platform to build brand awareness. Users of the platform are mostly professionals, so you can introduce your brand to many businesses. LinkedIn has more than 706 million users around the world. So, if you are targeting professionals worldwide, this is a good marketplace.
If you don’t have an account on LinkedIn, now is the time to create it. Register and sign up for the platform. Once you do, start building connections to your prospects. You can begin publishing articles about your champagne business, so professionals will start noticing you.
Join LinkedIn forums as well to meet other people from across the world. You can ask questions related to your business and provide your expertise at the same time.
4. Social Media Contests
Maximize the use of your social media accounts to build brand awareness! You can host contests for your followers. This way, you will become a hot topic among your followers and their friends.
You can have a photo contest for drinking champagne. Let your followers be the judge for the best photo. The photo with the highest number of likes and shares should win. You can give free champagne plus a small cash price to the winner.
5. Give Away Freebies
People love free items, and therefore, you should take advantage of them. You can give away freebies during your anniversary as a way to thank your loyal customers. Make sure to give your best-selling champagne, so people will love it.
You can also improve your champagne bottle’s design for the giveaway day. This is to show your appreciation for your customer’s loyalty to your brand. You can give them visually appealing champagne bottles that they have not seen yet.
Make sure your manufacturer can provide you with the best design for that special day. You can also try other companies to design the bottles for you for a change.
One manufacturer you can check out is Roetell. They produce different wine bottles in various shapes, colors, and designs. Roetell also caters to customizing bottles based on branding. This long-necked glass bottle, for example, is one of their most popular products. It oozes elegance and uniqueness that would be perfect for your brand. You can also check their other bottles to know more about their products.
6. Guest Posting
Guest posting is increasingly becoming popular today. Many websites are offering this type of service to help business partners build brand awareness. How this works is you create a relevant post on another website with a link to your site. Readers of the website you write for will get to know about your brand.
You can research websites about champagne that accept guest posting. Get their contacts and try to reach out to them. The key to this is to create a compelling and valuable post, so they accept your article.
Conclusion
Brand awareness is vital for the growth of any business. While you can build it in several ways, you only need to use the methods that work best for you. Make sure to maximize your social media channels because they contribute a lot to your brand promotion. By using one or a combination of the methods above, you will easily let people know about your champagne business and help increase leads.
