One of the critical factors for consumers when choosing whether to shop on your e-Commerce website is trust. According to expert opinion, it takes a customer less than a second to form an opinion about your website. If a customer gets a good impression of your website, they’ll consider browsing it and look at what you have to offer. The bad news, however, is that they’ll leave your site if it’s not appealing. The longer they stay on your website, the longer they continue judging your site based on the overall appearance.
To help you, we have prepared a few tips in our guide to help you effectively make your customers more inclined to find your website trustworthy and more credible.
Having an SSL certificate on your website is exceptionally vital. The benefit is that it creates a secure connection between your hosting server and your visitors’ browser to access your site. You should ensure that you work with a certified company that is going to keep your data private. What does this mean to both parties: in many cases, web hosting for your business helps keep any data exchange between you and the customer private and safe. Also, it increases the trustworthiness of your site. Having the SSL certificate can also help you to increase your conversion rates. In many cases, if you don’t have an SSL certificate, search engines like Bing or Chrome will label your site as “Not Secure.” This doesn’t look good in a customer’s eyes, and they are going to leave your site if they identify you don’t have the SSL certificate.
Display Your Third-Party Awards
Displaying your third-party awards from sources such as trade magazines or industry regulators will boost your confidence. This is also the same concept that works with customers when they shop for brands in a physical shop. You must understand this; users who access your website for the first time will scroll to search for any well-known stamps for approval. Displaying your awards means that you get a customer’s consent, and they feel that whatever information, products, or services you’re offering are credible and genuine. This is also a win situation for you since you’ve earned a customer’s trust.
Do You Have a Reputable Domain Name?
The first thing your visitors see when they get to your website is your domain name. In other words, a domain name is your web address. Ensure that your domain name is memorable and with few characters as possible. The best way to go about this is by including your main keyword in your domain name. For example, if you sell fruits, a domain like ‘www.KelvinGroceries.com’ would be a good alternative. This makes it clear to any visitor what your website is all about. The advantage is also that your website is branded with your name. Another useful tip would be to use a quality domain extension. Go for simple extensions like .com or .org.
Show Visitors That You are Active Online
The staff’s availability on a particular site can quickly be confirmed by their recent activity on the company’s site or social media pages. Any online user can check a company’s online availability by checking on the frequency of posts, online reviews, and how often they respond to customer queries and posts. If you’re not active on the online platforms, then a customer is unsure whether you are genuine and may question your credibility. Ensure that you engage and communicate with your target audience. This means responding to their tweets or Facebook posts and keeping them up to date with your business activities. Conduct thorough research on what engages your audience the most and then use the same content to build relationships with your online visitors.
Nobody wants to wait for a page that takes a whole eternity to load. If your product pages take longer to respond, this will impact your conversion rates. With the increase in the usage of smartphones, make sure that your site is mobile responsive. Studies have shown that nearly 40% of the world’s population are now conducting their online search through mobile phones. Site speed is also an essential factor in Google’s algorithm when they’re ranking pages, which could significantly affect your ranking.
The best way to test these tips is not by only reading them, but also by putting them to work. Being active, involved, and responsive is critical in building a credible website. When customers feel they can trust your online business, that is a recipe for success and the start of a long and profitable relationship.
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