PPC, or Pay Per Click, is the process by which you pay to advertise. You select the keywords and phrases that are most likely to attract genuine customers to your site and then add them to your PPC campaign.
The search engines make sure that when someone searches on those words and phrases your ad appears at the top of the page. They can then click through to see what you have to offer and hopefully buy from you. Every time someone clicks you have to pay Google a set fee.
It’s a simple and effective way of attracting additional customers to your site and potentially boosting sales. In fact, it’s a rapidly growing and accepted way of advertising.
But, does that mean you should be using it as a tech startup?
Before we delve into the reasons why it’s a good idea, you should check with your local website design Parramatta. They are in the best position to identify the needs of your business, decide if PPC will be beneficial, and help you create an effective campaign.
Boosts Awareness
As a startup few people will have heard of you. In addition, you’re fighting for a slice of the action in a very competitive sector. Potential customers are often tech-savvy and know the main players. You’re going to need to get their attention and prove you’re worth using.
PPC is an effective way of getting the name of your business in front of as many people as possible. Of course, it’s very important that you chose the right keywords and phrases. These are what attract potential customers, not just web browsers.
Getting Ahead
As a startup, you’ll find there is plenty of competition and you need a way to rise above it and stand out. It’s essential if you want to succeed and even poach customers from existing businesses.
Fortunately, PPC can help you to do this. By getting the right PPC campaign in place you’ll appear at the top of the search results, above competitors who may have been in business far longer than you. If you can get potential customers to your site all you have to do is convert them!
Cost
Of course, you should be aware that PPC costs you. Every time someone clicks your advert you’ll be charged the agreed amount but Google. This means that PPC can be expensive and eat into your limited startup funds.
This doesn’t have to be a negative but it is important that you choose the right keywords and phrases. This will ensure only potential customers click through to your site and you’re not wasting money.
It’s important to speak to the professionals before you create your campaign. The cost of consulting is far less than what a bad PPC campaign can cost you.
Don’t forget that potential customers are not always ready to buy. You need to give them the opportunity to leave contact details, this will allow you to stay in touch with them. That will remind them of who you and hopefully get them to return and purchase something.
PPC can be an effective tool for tech startups. But, you need to use it with care alongside more traditional advertising methods.
