4 Advertising Ideas For Your Company

Marketing your business is one of the most basic yet impactful strategies when it comes to boosting sales. No company is immune to an effective promotional activity. No matter how small or big your business may be, it’ll be in dire need of advertising ideas as an effective means for maximum exposure and brand awareness. 

However, it’s understandable that some companies often have a tight marketing budget to work with. This becomes a hindrance when investing in luxurious and elegant advertising campaigns. The good news, though, is that there are various ways to advertise your products and services without financially damaging your business.

To help you out, we’ve come up with some advertising ideas to boost your market share and reach your target audience:

1. Digital Signage Solutions

This advertising campaign won’t require a massive amount of investment yet it’ll entail excellent outcomes. Having digital signages that’ll display your video or multimedia content will increase your prospective clients’ informational exposure, making it a useful online advertising strategy that’ll be displayed on various websites and online platforms. That’s why companies like Omnially, digital signage solutions, help organizations generate more followers and buyers and support other establishments to reach their goals.

advertising ideas - digital signage

2. Social Media Advertising

One cost-effective way for businesses to increase their online presence is through social media engagement. This is an online advertising medium that grows your brand’s image and builds relationships with your audience. 

Creating accounts on social media platforms, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter, and more are free of charge and requires minimal investment for ad posting. Additionally, you can take advantage of some social media management tools that’ll enable you to efficiently manage multiple accounts.

Generate more traffic to your website by linking your social media accounts. This would also be useful to continually engage with your followers by replying to comments and posts. You may run surveys and request feedback to get to know more about your consumers. Lastly, keep posting updates and informational content on your site and social media accounts. This will draw your customers more to your products and services. Make sure to balance consistency and innovation in your content.

3. Develop Email Marketing

Another booming form of advertising is email marketing

Gone are the days when businesses send out millions of snail mails to their prospective customers. Now, with just a few clicks, companies can send out multiple emails in milliseconds. This is used not only for advertising but also to maintain relationships with existing customers and create leads or potential ones. This may not be a new strategy, but the industries engaged in this approach have increased in the current decade. 

When creating an email as a form of advertising, make sure that your subject lines are creative enough to make users open the mail. The content of the email should be encouraging enough, too, for them to proceed to the next step. Once emails are sent, study their performance and run tests on which kinds of email offers resonate with your target market. 

4. Publish A Blog 

The current society lives up to the recent news and information provided online daily. Hence, one essential way to be concurrent with your audience is to contribute to the informational pool online. 

Blogs drive traffic to your website and convert followers into loyal consumers. This will improve your online visibility and create a more significant impact on your overall brand name. 

Blogging is a free form of advertising. Your contents don’t have to belong and be complicated, as long as they’re informative and understandable. However, one important thing to note is to use keywords to strengthen your overall SEO. 


Although advertising nowadays is already part of the daily grind for small and big businesses, they don’t have to be expensive as you expect them to be. Follow through these diverse advertising ideas, and you’ll notice how they’ll positively impact your business and brand engagement, especially online.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan