Those who are seeking to improve their websites in 2021 should pay attention. Now is the time to get optimized and this is how you do it.
Local SEO isn’t difficult when you know how. However, Google had some algorithm changes at the tail end of 2020 which threw a lot of different things into disarray. With this in mind, we thought it was high time we reviewed the essence of local SEO strategies as we move forward into 2021.
Don’t forget that there are firms out there that will provide you with innovative seo strategies if you are still stuck. There’s no harm in calling in the experts when you want to make your site the very best you can for your business.
How to Optimise for Local Searches in 2021
The last algorithm shifted the balance of power, so how do you optimise for local searches nowadays? Let’s find out…
Use Local References
Backlinking isn’t a favorite of Googles unless they are genuine backlinks. This means you need to encourage locals to link to your firm to increase your page validity. Try to find local bloggers to guest post on your pages and vice versa. You can even hire firms to do it especially but making sure those links are local and relevant is key.
Google My Business
This isn’t a new point, but Google My Business gets you on the Google map. Do it already, it’s 2021.
Make sure you hit local keywords
So, if you live in London and you want your business to be advertised there, you must include London as a contact address on your contact page. You should add a few blogs about the surrounding area, mention suburbs, and fill in all your pages with your address. This will take you up the results lists in your area which is what Local SEO is about.
If you need a way for researching local keywords, you can use a free online tool (like this one) to do so.
Ask the (local) Experts
Getting experts to review your content is a great way to make sure that it gets pushed higher up the ranks. If that expert happens to be local and links back to their own regional site, you could both be good for one another. Remember, most collaborations are mutually beneficial.
Make Content Original
If you want to keep on Google’s good side, you need to keep making original content throughout 2021. Blogging once a week is a great way to ensure you hit your keywords and are consistently releasing new material. Make your content original or hire a writer who can do it for you, it really is as simple as that.
Keep it Up!
And finally, if you don’t keep your website up to date with new information, you could end up sliding down those listings. Regularly review your content, particularly if there is another Google update and when you notice that other firms are doing better.
Don’t forget to use your competitors, too. If they are doing something that works well, copy the idea and do it better than them. Therefore, a competitive marketplace is a healthy one… and it’s all the more reason to stay on top of Local SEO in 2021.
