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Why Your Domain Name Matters

Why Your Domain Name Matters

You need a website as a modern business. You know this and fully understand this. It is no longer possible to not have a website or a strong Internet presence. However, you can’t just go with any old website name. Just because you have a website doesn’t mean potential customers will be able to find you.

You need to make your business as easy to find online as possible, and the best way to do this is to have a domain name with strong search engine performance. But does it really have that big of an impact? While it won’t guarantee you will have the top-performing website for a specific keyword just given your domain name, it can help elevate you, and that’s exactly the point. You want to elevate your business online, and one of the best ways to do this is with your domain.

Here are a few reasons why you need to focus on picking a domain name for SEO

Easy To Remember

First, you need to have your website easily remembered. It shouldn’t be anything complicated. Ideally, it will be the same name as your business. This way, if someone has already gone to your business they will be able to type in your name into a search engine and have your website come up on top. If it’s something totally different your current customers will become confused and potential customers may find the competition ranked ahead of you, which will lose you even more business. So make sure your domain is easy to remember and includes your business name. 

Services You Provide

It is a good idea for you to include what kind of services you offer right into your domain name. Let’s say, for example, your business name is Sandford. The name itself doesn’t really tell potential customers what services you provide. It’s not going to educate your customers, and it isn’t going to help your search engine optimization. Instead, you need to optimize the name of your domain by including what your business is, right in the domain. So, if you sell office supplies it should be Sandford Office Supplies. Or if you sell sporting goods it should be Sandford Sporting Goods. Even if it’s not part of your actual business name the inclusion of the services you offer or the products you sell right inside the domain will help elevate your ability to connect with customers and climb up the search engine ranking ladder. 

Keywords Still Matter

In the grand scheme of things, the quality of your content and your ability to deliver what your viewers are looking for impact your search engine optimization more than anything else you can do. It’s why you need to always provide exceptional material on your website. You can even include a blog and video posts, so your website can be sourced in more than just a few ways. This helps with your search engine optimization. With that all said, keywords still matter.

Failure to include what your business does with easily searchable terms right on your website is a major blunder, and it will result in the competition surging past you on search engines. While you shouldn’t keyword-stuff, you need to include the words and phrases of your business right on the website. You should also include this in your domain name as it will help boost your SEO, even if just a little bit. And that may be all that matters. If you’re on the second page of Google results, you don’t know what more you need to do to push you onto the front page. Or to push you from the bottom of the front page to the top of it. Sometimes just a few tweaks here and there is all you need to do. 

One of these tweaks can be selecting the right domain name. 

Your Domain Name Matters

Search engine optimization continues to be an important sticking point for any business. You need to focus on this as it will help you improve the amount of traffic you receive online. One of the best ways to do this is to target a domain name that performs well, which.ONLINE can help you with.

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