Anyone starting a business may have heard the advice to invest in a logo. Still, certain individuals do not know that having a company logo is the first step in developing a memorable brand name.
A logo is the keystone of your brand. It is crucial to have a beautifully crafted logo, regardless of the brand or business you own.
Your audience will not recognize your business without a well-designed logo, and you will also not be able to get ahead of your competitors who have surely branded their business with all the necessary elements.
Logos have a long tradition of representing both big and small companies. Therefore, it’s important to take the time to come up with something special, and that effectively represents your brand. And best of all, there are plenty of software solutions and websites offering site owners the ability to create a logo for free.
Why is this vital?
Customers associate an organization with its logo design. Not just that, but a logo is an object of its own and sends a clear message to the audience. This one image is synonymous with everything about your business, and it represents you better than a salesperson at a networking event ever could.
To avoid a design disaster, consider these five useful tips before creating a company logo. Create a logo that not only matches your site design but also represents your brand identity and services properly.
Your Company’s History
The forefront of your design should include something special about your company’s history, such as building info or a fun backstory. Here is a little-known fact: McDonald’s is defined by golden arches because it was in their initial architecture.
KFC uses the picture of the Colonel who cooked their famous recipe on their logo. Many brands hint at their history in their name, inside and outside of the fast-food industry. It’s a clever little tribute that is going to make people remember you.
For example, consider a California Cafe business named Cool Cups. The store sells coffee, tea, juice, cakes, dessert, snacks, fries, etc. For the sake of the example, let’s presume two brothers founded the business.
In their logo, these savvy entrepreneurs will reflect their business’s personality in their logo. The logo could be a cartoon or caricature image of the guys in a chef uniform, holding a tray containing their products to pay tribute to the roots of the brand and tell a short story of the founders.
Create Company Logo First in Black and White
Another thing to remember is that in black and white, the business logo should also look great. There will be occasions where you will need to print your logo without color. For example, logos usually appear without color when publishing ads in a newspaper (if you still use newspaper ads).
Photocopies of your logo may also be completely colorless, and the company’s fax messages will also display the logo without color. It could be that your stationery design is in black and white. In that case, the logo would most likely appear without color as well.
To figure out if a black and white logo seems like a memorable design, build one without color first. Adjust it until you are happy with the design. After you locate a substantial template for the colorless logo, you fill it with colors. This way, in color and colorless models, your business logo will look equally extraordinary.
Test It Across All Platforms
Before you decide on the design of your company logo, make sure to test it on various platforms. Do not forget that the logo will appear across several physical and online sites.
So, a logo on a printing paper can seem amazing, but check out if it looks the same on the front of a building. Try it on your website, smartphone apps, stationery, packaging style, t-shirts printing, etc.
To imagine how the logo would appear in various media, use mockups. This way, in real-life applications, you will get an understanding of how the logo would look.
Give It a Deeper Meaning
Its meaning or message is one of the most important aspects of the success of a logo design. Barely having your logo on a product or advertisement is not enough to make it memorable.
Instead of being only a remarkable picture, it should convey some deeper symbolic significance. First, on paper, write your brand strategy statement. See whether or not the logo conveys the message. If the intent is missing, then update the logo.
Your logo must be a concise graphic depiction of your brand and its purpose. Even your prospective customers should be able to understand and describe the purpose easily.
Now, you should conveniently and efficiently describe the logo in simple terms. If you find that it takes time and is very complicated to describe, then you should consider changing your logo.
Not just the logo, but other graphic templates can also communicate meaning to audiences immediately, such as a web design. So, when making other projects as well, please keep this advice in mind.
Pay attention to scalability
The notion of scalability plays an important role when creating a logo. You’re going to place your logo on advertising platforms like updates on social media, business cards, flyers, and even billboards, so your logo has to fit all these sizes.
Scalability is almost as important as a logo design’s responsiveness, which implies how the logo adapts or adjusts to multiple sizes and orientations. Some brands animate their logo because of this, so keep this in mind when creating your logo.
You have to make sure it looks nice in every possible and relevant medium, including conventional and modern digital branding platforms. For that purpose, you need to test your logo on both small and large-scale formats for various use cases and build several logo models.
Final Thoughts for Your Company Logo
There is no overnight production of fantastic branding and promotional campaigns. The five tips listed above are relevant in designing a logo that works to create the visual identity of your company and helps you run a profitable business. A well-designed logo has the potential to (indirectly) pull in more sales, boost customer engagement rates and allow individuals to see you as a trustworthy brand. Practice makes perfect, and you will be able to build a fantastic logo that fuels success for your brand by implementing these key tips.