There is a simple formula for operating a business. Do you know what it is? No, we are not talking about the accounting formulas. This formula is the basis of every startup. Any guesses now? Still no? Alright then, we’ll tell you. It is:
“Business – Sales = Failure”
When the idea of starting your own business struck your head, your primary motive was to earn profits. Right? To make these profits, you need to make sales. So if you don’t make sales, you won’t be able to pay for all the operating expenses. That means your business will fail.
Of course, you don’t want that to happen. And that’s why you need to do marketing for your business. However, with the changing business environment, the techniques of marketing have also changed immensely. Digital marketing is the new trend now. And every organization is following this trend to increase brand awareness.
However, what if we tell you that there are several other promotional techniques that can help your business. Yes, you read it right! We are not joking. You must have heard the phrase “Old is gold.” So considering the same phrase, we did a bit of research. And guess what we found?
Well, we found out a few promotional techniques that are being used by the various big brands for several years now. These methods are old, but they are evergreen. Thus, they will help you in the future as well.
Now that you are all curious and excited to know what these measures are. Let’s get started!
Related: 10 Unique Ways to Advertise Your Business and Stand Out
Host a corporate event
The most common and one of the most effective promotional techniques is to host a corporate event. It is a great way to be the talk of the town. You can host the event for any reason. Be it the expansion of the company or for launching a new product. It will help you in building more connections with the industry.
Besides, if you host a good event, all the guests will talk about it. This word of mouth will help in generating brand awareness. Thus the next time any person wants to buy any product related to your industry. The name of your organization will popup in their head.
Nonetheless, make sure to invite all the big companies, media, and your target clients into the event. Your competitors will know that there is someone new and strong that is in the market. The media will report about all the good things about the party. Lastly, your target client will get impressed.
Do something for society.
Most organizations think of corporate social responsibility (CSR) as a burden. However, that is not true. Doing CSR is actually very beneficial for your company. It helps in creating goodwill for the company. Your target customers will know about your company, hence brand awareness.
Besides, there are financial benefits of CSR activities as well. Don’t you believe us? Well, you can add the expense of CSR in your financial statements and can save taxes. Moreover, it will help in increasing the market share of the company. Now, that’s a win-win situation for you.
Make announcements with the press release.
The press release can never go out of the marketing techniques. It is the official statement that your organization will make and act as proof for the media. For any official announcement you need to make, you have to use a press release.
However, it is very crucial to write the press release very precisely and carefully. If you don’t know how to write a good press release, it is better to get help from professionals. In fact, you can read more about press release writing at https://www.ereleases.com/press-release-writing/ and overcome your writer’s block. Nonetheless, don’t forget about reviewing/proofreading it before distributing it over several platforms. You can provide all the necessary detail to the professional, and they will provide you with a well-written copy of the press release.
Moreover, it is an announcement made by your company; thus you can highlight all the positive points in it. It will help in amplifying your reputation.
Use your business card to build connections.
Remember those times when entrepreneurs used to give their business cards to the people they meet. Well, this technique is actually good for marketing your brand among people. It is a form of direct marketing and leaves a great impression on the mind.
But for this method to be effective, it is vital that your business card is well designed and includes all the relevant information. Keep it minimal but filled with information (your name, company logo, website, address, and contact details.). Don’t forget about the space you need to keep in your design.
It is recommended to take professional graphic designers’ help for this and not use any free template available online. Why? It is because your business card needs to be unique that represents what you do.
Always focus on your customers.
Why do businesses need to do marketing? For making sales? Yes, that’s right. However, there is another reason behind it as well, which is to communicate with the customers. Because if you don’t talk to them, you won’t be able to make sales.
You must have noticed that all the famous organizations have one thing in common. It is that they all focus on providing excellent customer service. As a satisfied and happy customer will for sure visit the organization again. And by visiting time and again they will eventually turn into a loyal customer.
Needless to say, a loyal customer is a company’s asset that generates profits.
Go with the flow of trends.
Last but not least, you need to understand your industry’s prevailing marketing trends and use them for your business. This technique is known as topical marketing. By using this, you’ll be able to capture the attention of all the young people. And these people will help in taking your business to the next level.
To sum it all up! I
t is essential for your company to know the other promotional techniques besides digital marketing to survive in this competitive world. All the measures that we discussed with you are in the market for a very long time and have proven their effectiveness throughout the years. So, by using them, you’d be able to make more sales.
