Medium has been called a “blog in a box,” a “blog at the ready,” a “plug-and-play blog.” At the end of the day, your preferred nomenclature doesn’t really matter. Medium is the world’s most popular full-length blogging platform, and it’s a powerful tool for anyone seeking to expand their visibility and reach online.
Medium is a forgiving platform that celebrates creativity, reflection, and the art of persuasion. But that’s not to say it’s not much more valuable for users who know how to get more out of its tools. If you’re new to the platform, you should know how to craft an effective Medium blog post that draws eyeballs and engagement.
Follow these tips to get started.
Blog About What You Know (And Don’t Be Afraid to Say When You Don’t)
Have you ever been told to “stay in your lane?”
That’s not a very nice thing to hear. But when it comes to blogging, there’s something to this old kernel of “wisdom.” If you know your stuff, you shouldn’t feel ashamed to write about it.
That’s the idea behind the Medium page for South African entrepreneur Paul Esterhuizen. Esterhuizen blogs about a subject he knows cold: raising funds for schools in his home country. Surely there’s a subject you know cold too; perhaps it’s time to exercise your writing muscle around it.
Add a High-Resolution Featured Image
The Medium might be a predominantly text-based platform, but it’s not totally devoid of multimedia elements. Leverage these capabilities by adding a high-resolution featured image to your page and at least one high-quality image to each post. Spice things up with video elements if you feel so inclined to.
Use Medium’s Highlighting Feature to Emphasize Your Main Points (But Don’t Go Overboard)
One of Medium’s best features is its patented (or seemingly so) “highlighter” feature, which writers use to highlight main points to great effect. A handful of highlights in each post is more than enough; it’s easy to go overboard and spoil the effect. Used sparingly and in the right places, Medium’s highlighter really helps with our next point: reader engagement.
Invite Reader Comments and Questions
Your readers are the lifeblood of your Medium account. Without them, you’d be nowhere. So, treat them right and make sure they’re engaged by posing thought-provoking questions to them and inviting — nay, begging — them to add commentary to your posts.
Engage With High-Quality Reader Responses, And Not Just the Positive Ones
If a reader takes the time to comment on your post, take the time to respond, however perfunctorily. And don’t ignore the less-than-positive responses either. Great communicators welcome criticism and do their best to persuade critics to see things differently.
Take Your Blog to New Heights With Medium
The case for moving your blog to Medium is a strong one. Medium has the built-in traffic and SEO power that your blog probably doesn’t, for one thing. It also has a powerful array of writing and editing tools designed to make your work more engaging and appealing.
In short, Medium is built with your blogging needs in mind. You might not be able to say the same for your website editor.
Take the first step today and launch your Medium blog. Tomorrow, who knows where it will take you?