Instagram is a powerful social media platform for both small and large businesses. This guide will teach you how to use the power of Instagram business account to increase your brand loyalty, trust, and customer base.
If there is one true element tied to any business or brand trying to thrive online and in the real world, it would have to be loyalty. No matter what niche is tied to a brand or business, every person understands the essentialness to develop an extended branch of loyalty from customers interested in the brand or business.
Many businesses and brands have become heavily interested in utilizing Instagram to help increase brand loyalty. A massive following and high engagement rate can build social proof and business credibility. Therefore, buying automatic Instagram likes monthly can be a great marketing tool to grow profile visibility within the platform and gain audience trust. Seeing as Instagram is one of the most popular social media platforms today, it makes sense why so many brands and businesses are heavily interested in the matter.
Nevertheless, if you’re interested in learning how to increase your trust and brand loyalty through an Instagram business account, you’re in the right place. Keep in mind, not one of these solutions is the only option you should consider, it’s just a good list of ideas you should follow along. Let’s take a look!
Share Positive Feedback
Arguably the biggest way to help solidify your brand or company’s customer loyalty is by sharing positive feedback. Generally speaking, people tend to trust another person’s word. Whether it’s raving about another restaurant or highly recommending an apparel store, all of it can help someone gain interest in a business or brand.
After all, reviews are there for a reason, and although not every person takes the time to leave a review when they do, and it’s in your favor, you might as well share it. Obviously, you don’t have to share every cheerful piece of feedback, but try to do it at least once a day.
Respond to Customers
Besides just posting positive feedback, there is also the notion of responding to customers. Customers tend to have a wide range of questions while discussing the subject they’re interested in. Whether those questions are good or bad, you need to do everything you can to answer them.
If you end up ignoring customers, that’ll be much worse than trying to answer a negative question. You most certainly don’t want your company’s reputation to be ignoring others because that tends to never go well for any brand or business, no matter how popular it is.
Share Content from Customers
Similar to the idea of sharing positive feedback, you should do what you can to share content with customers. If you own a restaurant and someone posts a picture of eating your food, you should share it on your Instagram story. You don’t want to do it too much, but it’s still worthwhile to do it at least once a day.
That way, if someone stumbles onto your profile, views your story, and sees what you shared from someone else, then they know you have a loyal customer base. If you’re just starting out, it might be a bit before you begin seeing others share your business. Still, when it does, make sure you jump on it.
Keep Customers Aware
There’s a nice balance between consistent content and overposting. You want to ensure your customers are aware of what you’re offering and have to go on, but you also don’t want to overdo it. Overposting is arguably worst for a company than it is to not post as much.
Stories can be utilized as often as you want each day, with some brands and businesses posting stories upwards of twenty a day. Posts should typically only be done once or twice a day, so try not to flood your followers with a ton of posts every single day. Too many posts can most certainly turn people off.
Get Connected with another Brand, Business, or Influencer
Collaborating is arguably the most crucial part of Instagram business account. If you go on any high-level brand, business, or influencer’s page, you more than likely will see them collaborating with another brand, business, or influencer at some point. Cross-trafficking each other’s audiences is a lot more useful than you might realize.
Going back to the restaurant idea, consider doing a local collaboration with another restaurant in your area. For example, if you’re a burrito place, maybe there’s a brewery in your area that can do a burrito and beer style collaboration with you. Try to get creative with it and think about how you can promote it on Instagram business account.
Utilize Advertisements
As useful as it is to share content and stick with the basics of Instagram business account, sometimes you need an added boost. That added boost is most commonly sought-after through utilizing advertisements. Advertisements make the world go round, and putting in the right information can easily help you grow your page.
Keep in mind, you don’t want to solely rely on advertising to grow your page since there is a lot tied to building brand loyalty. Still, investing a few bucks to help promote a post or page can go a long way. Just make sure you do what you can to ensure you pick the right content for the advertisement.
Share on Stories
As you more than likely are aware, Instagram stories are truly what makes Instagram so appealing. People love to click through and view someone’s story, with most users seeing someone’s story before they actually see their posts. The same can be said for your business or brand.
Thus, always do what you can to post on your stories fairly frequently. Whether it’s behind the scenes, updates, teasers, or anything that’s tied to your brand, definitely realize the importance of utilizing Instagram stories in such a way. It’s a lot more useful than most people realize, even though it’s as popular as it is.
Make Excellent Looking Posts
Besides sharing stories, you need to be aware of posts as well. After all, when someone goes on an Instagram page, they’re not going to solely view a brand’s stories to consider following them. The content itself is much more vital in this regard, so be mindful of what your posts look like to people who view your page the first time.
A good rule of thumb is to act like you’re on your Instagram page as a stranger. With this in mindset, ask yourself if you would follow the page solely based on the content that’s on it. Obviously, you need to be extremely honest with yourself in this regard, but try to understand what this means.
Be Authentic
As for you yourself and the content you post, you need to understand that people can see through someone who isn’t be themselves. Thus, always ensure whatever you’re posting is authentic and a true representation of the brand and business.
Even if your personal self has nothing to do with the company or brand, it’s still a critical matter to ensure the company or brand has a level of authenticity attached to it. If you can manage to do that, you should be much better off moving forward with how people react to your brand.
Be Honest
Similar to the notion of being authentic, there comes the matter of being honest. Whenever you share a product or service you’re selling, you need to be fully transparent about what you’re discussing in the matter. Obviously, never lie, but realize, most people can see through sales talk or puffery, so try not to do it too much.
If you can manage to stay honest through your brand, people will notice and appreciate it much more than a brand that’s trying to overhype or lie itself to the top. Even if you made a critical mistake, it’s still much more worthwhile for you to be honest about the ordeal than it is to try and cover it up.
Know Your Audience
Regardless of how broad you might think your brand is, understand that every brand has an audience. As a result, it’s in your best interest to develop content and address your audience that’s applicable to them. For example, if you’re a skater brand, you wouldn’t communicate to them in such a way that only elderly people would understand.
Thus, always take the time necessary to address your audience in the right way so that it not only fits them as a whole but it goes a long way with actually growing the brand. Don’t try to force communication with a specific audience style, but rather know what your limits are.
Look for Trends
Although trends come and go, they’re a lot more useful than most people realize. Always do what you can to join a trend wave if it makes sense for your brand. Obviously, don’t do it too late since trends can fade so quickly, but jumping on board fairly early can be monumental for your brand.
Handle Negative Feedback Okay
The best piece of advice there can be for brand loyalty is to know how to handle negative feedback. As annoying and painful it can be to read negative feedback, it’ll be much worse for you moving forward if you freak out about the matter. Just try to relax and realize it’s not the end of the world.
Make Adjustments
The last point to make has to do with making adjustments. Oftentimes, people fail to realize when what they’re doing isn’t working out. Although it’s not ideal to constantly be changing your shtick, try to know when it’s time for a change, big or small.
