What Is An Infographic And How Can You Create One

What Is An Infographic

If you are someone who has no idea what an infographic is, then simply put, an infographic is a graphic visual representation of data, information, and knowledge that is created for the sole purpose of presenting information clearly and quickly. Infographic design services are available online that can be used to create an effective infographic.

Infographics are more and more popular every day because of the fact that they have been known to improve cognition with the help of using graphics to enhance a human visual system’s ability to see trends and patterns.

Steps to Create an Infographic

A series of steps you need to follow to ensure that your infographic is engaging and effective in driving audiences toward your products, services, or message. These steps are explained below;

Identifying your Audience

If you want to use your infographic for effective digital marketing, you need to make sure that you design it while keeping your target audience in mind. You need to make sure that your graphic compellingly delivers accurate information with the help of using effective graphics.

When you think about visualizing your data, you need to keep the type of audience you want your message to engage and to reach out to, as it is the key to effectively designing and using your infographic to its full potential.

Collecting the Content and Data you want to Include in your Infographic

After choosing the audience you want to reach, the next step is to properly list and organize all the data and information you want to include in your infographic. You can create your own original data or use the data from a third party, but be mindful of citing your source if you decide to use third-party data.

When you are about to create your infographic, you need to ensure that the data you are using is comprehensive enough to ensure that your readers can get a clear idea about the message you are conveying through your graphic.

Choosing Your Desired Template

After you have gathered and organized the data you want to include in your infographic, the next step is to choose a template appropriate for how you want to represent your data to the audience. You can use every template for a specific purpose, so that is why you must choose the one that is best for your specific needs. There are several types of infographic templates, and some of them are:

Side-by-Side Comparison Infographic

You can use this type of infographic to compare one concept with another. Or, simply to show which one is actually superior or just to show two competing entities.

Flowchart

The ideal use of this design is for presenting the workflow of your business or organization. You can also use it to show the working of a linear or cyclical process.

Timeline

You can use this type of infographic to tell a chronological story. A timeline template can also be implemented to show the history of a product, business, industry, or concept.

Graph-Based Infographic

Ideally, content creators use this design to publish a high volume of statistical data or information.

Image-Heavy Infographic

As the name implies, you can use this type of infographic to help content creators who are looking to explore various trends and information. So, you are helping them with designs, photos, and shapes rather than numbers and figures.

In the aforementioned text, we have discussed what an infographic is and how it is used. We have also discussed some key steps that need to be followed to create an effective infographic and the type of infographics that can be used based on your needs and requirements.