5 Things to Know Before Fundraising in The Workplace

5 Things to Know Before Fundraising in The Workplace

Lending a helping hand to the less fortunate is an admirable action that you can always do, regardless of your status in life. Anyone who’s capable of helping others can always give something and any form of help can significantly improve and bring comfort to the people in need.

Nowadays, most companies and institutions support a cause that shares the same ideals as them. Businesses often partner with charities to spread awareness and provide for those who need assistance. As an individual, there are also ways for you to help others and encourage more people to support a cause you believe in.

Holding a fundraiser event is an excellent way to gather many people willing to help out a particular foundation or non-profit organization. However, before you organize this, there are a few things you need to settle first.

1. Your Beneficiary 

Before you start organizing a fundraiser at your workplace, you should first identify your purpose for conducting the event. You can’t simply claim that you’re raising funds to be used for good causes without providing information on where the money will go. You’ll seem unreliable and untrustworthy if you keep the details of your fundraiser vague. 

You’ll attract more people who support your cause if you lay down all the information regarding your planned event. This way, people will know that the money they’re donating will benefit others. You should select one beneficiary for a fundraiser, such as a charity or non-profit organization. If you pick too many beneficiaries, the money you’ll raise may not be enough to support all of them. 

When choosing who’ll benefit from your fundraising, you should pick an organization that shares the same ideals as you do. You’ll feel more motivated to make your event a success if you know how the funds that you’ll gather will make a difference. Also, you should ensure that the organization you’re donating to doesn’t have any conflicts of interest with your workplace. You may face a predicament if there are disagreements between your employer and chosen foundation.

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2. Event Theme

There are various fundraising events you can conduct to raise money. You can’t simply announce that you’ll have a fundraiser without any idea of how you’ll gather people and inform them of the benefits of their donations. Before you begin organizing your workplace fundraiser, you should choose what theme you’ll use first. 

You can use a fundraising guide to help you organize how you’ll execute a successful event. It can also help you streamline how people can donate money to your cause. It can get troublesome to collect donations if people use too many avenues to pitch in your fundraising event. To ensure that you’ll be successful in conducting the fundraiser, you should adequately prepare before your target date. 

Your fundraising event can be a sports-themed activity, a competition, or a party. There are no limitations on what theme you should use when raising funds for a good cause. You can choose a concept that you think will attract people and let them have a good time, encouraging them to donate money. You should also consider the preparation time before you finalize the theme you want for your fundraising event.


3. Venue

Once you decide on your fundraising event’s theme, the next thing you need to decide on is the venue where you’ll conduct it. It’s better to gather as many people so you can reach your goal amount and make your fundraiser a success.

However, you may have restrictions on how you can execute your event if you’re holding it in your workplace. If you have limited space, you should work around it and maximize the area to make your event successful. 

If you don’t have enough space to set up chairs for your guests to sit on during the event, it’s best to keep your fundraising program short. On the other hand, if a spacious venue is available, you can include more activities during the event to entertain your donors. 

The purpose of holding a fundraiser isn’t just to gather enough money to donate to a foundation. It should also entertain your donors and allow them to understand your purpose for holding it. You’ll have a successful charity event if you ensure that you can communicate the importance of your cause. 

4. Advertising Your Fundraiser 

You won’t gather the amount you need to make your fundraiser a success if you don’t have enough donors who know about it. That’s why one essential aspect of organizing events is advertising it so you can gather many people to attend before the date of the event. It’ll be easier to reach the target amount if you have many participants who are willing to donate to your cause. 

Although advertising offline and online can cost you a significant amount of money, you can certainly make up for it as long as your event succeeds. You can also build partnerships to endorse your event to the public so you can save money. 

For instance, if you want your charity event to be broadcasted on the radio, you can make a deal with the radio station and make them one of your major sponsors. This way, you don’t need to spend too much money just to let people know you’re holding a fundraiser. 

5. Keeping In Touch With Your Donors

Your donors trust you to put the money into good use after they’ve donated it to your cause. Of course, you want them to feel assured that the money you’ve collected will be put to good use. This way, they’re more likely to support any future events you’ll hold. 

You should keep in touch with your donors, especially those who donated a considerable amount of money during your event. You can show your gratitude to them by sending a simple gift and updating them on your fundraising project results.

Philanthropists value the missions of the organizations they support, so you need to ensure that you build trust with your donors and guarantee that their money won’t be put to waste. You may find it hard to find new donors if you lose the ones you already know, so you need to work hard and keep a good relationship with your donors. 

Final Thoughts 

Raising money for a good cause is an admirable action to do if you want to help someone in need. However, it can be difficult to organize a fundraiser if you don’t know where to start. Before you conduct a charity event in your workplace, you should first ensure that all the aspects of your event are settled. This way, you’ll surely succeed in raising money for your chosen charity.