Having an eCommerce site that is profitable is easier said than done. There are a ton of eCommerce optimization strategies that an online shopping entrepreneur can benefit from. Making a mediocre performing eCommerce store a profitable powerhouse.
By employing a few optimization strategies, a budding entrepreneur can achieve conversion rates worth all the work and resources. Even a few minor eCommerce site tweaks can boost conversions by 50 percent.
Ecommerce optimization strategies like improving product pages or internal site search can be exactly what your online store needs to be competitive and profitable. And optimization can be made easy.
With 22 percent of all retail sales coming from eCommerce, the time to cash in on online shopping is now. The following eCommerce optimization strategies entrepreneurs need to know may prove valuable. Let’s dive in!
Make Navigation Seamless With An Internal Search Engine
One of the major factors for conversions is seamless navigation once a consumer lands on your website. Instead of browsing endless eCommerce lobby pages to find the right item, site visitors can find what they need and/or want via internal site search.
This can make the entire online shopping experience far easier. And it allows your eCommerce site to stay competitive. Why? Because nearly every other online store has some form of internal search engine at the ready for customers.
Product Pages Need To Be Optimized For Conversions
This is another essential eCommerce optimization strategy worth employing for your entrepreneurial endeavor into eCommerce. Once a site visitor lands on a product page via the internal site search, the product page needs to be stellar to get the sale.
Have search engine optimization (SEO) product page titles, giving those pages enhanced search engine visibility. Images of the products are also important. The more high-quality images the better, because consumers are shopping with their eyes.
Other essential product page optimization tactics include:
- Videos of products in use to sweeten the visual aspect
- Enticing and competitive pricing on products
- Detailed product descriptions with high-level keywords
- Specifications and schematics on tech products
- Rating and reviews served up for confidence to buy
These product page optimization tips and more can make it easier to convert eCommerce site visitors. Adding profits to your monthly revenue.
Personalization Can Be A Serious Conversion Tool
Consumer trends change all the time. However, one consumer trend is more like a staple as online shopping grows. It is now all about personalizing your eCommerce site, marketing, advertisements, blogs, and more to the target audience.
How does personalization work for the eCommerce entrepreneur? Having personalization in place showcases relevant and personalized content to customers in order to make the sale.
By employing personalization efforts, you can boost revenue by 15 percent, according to Adweek. That can be tens of thousands of dollars for your eCommerce profits. Being relevant and serving up personalized content gives site visitors more reasons to buy.
For example, you can highlight related products via email marketing efforts when a shopper is looking at specific products often. You can even sweeten the deal with discount codes on related products and special picks based on personalization.
Mobile Optimization Is Critical To Ecommerce Success
The world is now mobile, and if you want to be a successful eCommerce entrepreneur, you need to ensure mobile optimization is at the forefront. A few years back mobile search overtook desktop search, and mobile search has not slowed down a bit.
If your online store is not mobile-ready, meaning it delivers a powerful user experience (UX) via mobile devices like smartphones and tablets, you are losing sales to competitors. A few mobile optimization tactics include:
- Need for speed on mobile. It is imperative you have a fast-loading eCommerce website. If pages take too long to load (three seconds or more), a consumer will abandon your website.
- Make videos a big part of your site. More consumers want to see videos from brands. This can be video content on social media, or videos on website pages. For instance, video testimonials of your business and/or products can increase conversions.
- Mobile search engine optimization is essential. Having the ability to be found on mobile search can boost site traffic and thus increase sales. You should optimize pages for mobile search, add keywords to item descriptions and titles, have a strong mobile user experience, and don’t forget about voice search.
Make Cart Abandonment A Thing Of The Past
This is a very important eCommerce optimization strategy, and a problem you are likely to be experiencing on your own online shopping site. There is nothing worse than cart abandonment since it is a close sale that simply doesn’t happen for some reason or another.
According to the Baymard Institute, cart abandonment happens nearly 70 percent of the time on average. Imagine if you can reduce cart abandonment to less than 50 percent. How much more revenue would you see per month?
The good news is that you can employ a few tactics to help reduce cart abandonment. First, you need to eliminate the surprises, like added shipping costs and taxes. This can be a big-time factor in conversions.
Next, make the cart visible throughout the shopping process, as well as during checkout. It is a good reminder to shoppers that they are interested in those products, making them more likely to buy.
Last but not least, make checkout and payment as seamless as possible. There are certainly a lot of details in the checkout process, but by making it easy, shoppers will be more inclined to see the purchase through to the end. This also means having plenty of payment options, from credit cards to PayPal.
Wrapping Up . . .
For entrepreneurs in the online shopping space, creating a streamlined experience with end-to-end simplification is a must. There are just too many eCommerce stores for consumers to spend their money at, making it essential for success to stand out. Is your eCommerce website optimized for profitability at the highest level?
