With the advancements in technology and software development, graphic design has become an important communication tool between businesses and their target audiences. Throughout their marketing funnel, businesses leverage graphics to attract, inform, and persuade prospects to make a purchase.
From designing company logos, event flyers, digital ads, and promotional banners to creating sales or landing pages, businesses are increasingly using graphic design to develop digital pages that appeal to their target audience with a view of converting them from visitors to paying customers.
If you’re not sure whether your business needs to use graphic design, here are five reasons it actually does:
1. Gives Your Business A Positive First Impression
Every business owner wants to leave a positive impression on prospects who interact with the business for the first time. Leaving such an impression is important because it sets the tone for a future business relationship. There are different materials that prospects interact with when they’re starting to know a business. These include social media posts, digital ads, your site’s homepage, flyers, landing pages, business cards, or product packaging.
The way these materials are designed can either attract or repel your prospects. Businesses can capitalize on initial interactions and make these more pleasant for prospects by using graphic design to tell brand stories that pique the prospect’s interest. In a way, the choice of color and design elements give your customers and prospects an idea of what to expect from your business.
2. Builds Business Credibility
Graphic design plays an important role in branding businesses and maintaining brand consistency on all business materials and across communication channels. In fact, the more content a business provides its target audience to help them solve their problems or pain points, the more trustworthy the business becomes in the eyes of its audience.
Businesses that want to simplify complex content and present it in formats that their audiences can consume with ease hire a graphic design agency in Brighton to develop user-friendly formats like walk-throughs and infographics. Consistency is a key contributor to this – without it, the credibility of a business is highly compromised. When businesses create content that enables prospects to resolve their problems, the prospects are likely to go back to the business for advice when they encounter similar challenges in the future.
3. Generates Web Traffic
One of the things that every business wants to do is to drive traffic to its website or social media pages like Facebook and Twitter. But, nobody wants to share flat, dull, picture-less content on these platforms because it appears boring to social network users. Even a block-text post that carries useful, life-enriching information doesn’t gain traction on social media because people are generally attracted to visuals.
Graphic design quickly turns this around. It makes this easier for businesses to share interesting content by enabling them to design interesting, eye-catching images or infographics that people want to share on social media.
Boosts Brand Recognition
In business, graphic design involves the visualization of messages or concepts in electronic and print media. Designers use specific colors to evoke desired emotions and send a specific message to consumers. By doing so, graphic design enables businesses to make their brands easy to recognize. In very basic terms, brand recognition refers to the ease with which consumers are able to identify a brand based on its visual elements, including shape, fonts, colors, and vectors.
Graphic design enables businesses to engage consumers using different media, including infographics, print or digital media, and even websites. For instance, marketing messages that are accompanied by captivating visual images keep consumers engaged for extended periods compared with those messages that are presented in plain text. When done correctly, the graphic design makes it easier for businesses to track marketing performance.
4. Increases Sales
People are visual and are likely to consume visual content more than they would content that is only presented in the text. Businesses that leverage graphic designs to develop quality designs are able to send better messages to their audiences compared with those that don’t. Also, high-quality marketing materials show consumers and prospects that the business delivers high-quality services or products. This impression is created when people see the unique business cards or logo designs as well as good company profiles.
Final Thoughts
Every business needs graphic design to spice up messages and make them more appealing to its target audience. People consume visual content than they do text. By integrating graphic design into their communication, businesses are able to connect with their target audience better, which means more leads and sales.
