Youtube Vs TikTok: Which One is Better for Marketing?

As a business owner, you can do many things online that you can’t do anywhere else. The internet has provided businesses with unique opportunities to reach out to their customers, make sales and build an audience. Today, entrepreneurs have many questions regarding YouTube vs TikTok.

YouTube and TikTok are the two top social media platforms for marketers today. But they’re very different platforms.

“Which one is better for marketing?” Well, that’s not an easy question to answer, but the truth is, there’s no such thing as the ‘best’ platform for any type of marketing. It depends entirely on what you’re trying to achieve. If you’re looking for a place to promote your videos or your business, you’ll want to choose Youtube. But, if you’re looking to get more likes for your TikTok profile, then you’ll want to choose that platform instead.

We will compare these two platforms head to head and guide you to choose which one works better for your company.

Video Marketing on YouTube Vs TikTok

Video Marketing has swept the world off its feet and is at present being combined into essentially every publicizing effort. This has provoked the rising of video producers over a couple of stages. 

Video Marketing has become a critical piece of basically every content on social media, with influencers and content creators promoting a given brand.

The publicizing efforts exceptionally rely upon the number of variables and trends that are specific for every platform. In this way, before leaping to share a promotional video with your crowd, it is pivotal to know what associates the worlds of your watchers. Youtube has been an undefeated king in the field of video marketing. But with the rise of TikTok, there is an entire group of different advertisements that are smarter to do on Tik Tok. To spread awareness about your brand and boost your campaigns, you will need to invest in the right platform. Here is a breakdown of the pros and cons of each platform that will help you choose which one will be the best for your marketing.

Both YouTube and TikTok can work for your business if you know how to use them. While each platform can serve a different purpose, both are a great way to promote your brand. They offer multiple benefits, including a free promotion, customer engagement, and brand awareness. Here are a few tips to help you get started:

Open accounts on both platforms.

You will not lose anything having a presence on both platforms. You can not know what platform will better suit your business needs if you don’t try. So, if you really want to know where to focus your attention, start building a presence on both platforms, YouTube and TikTok.

Start watching videos on both platforms.

Before you start investing time in creating videos for both platforms, first watch as much as possible videos from other brands that are active on both platforms. Look what they share on YouTube vs TikTok. Check their video’s performances. Record everything you find inside some spreadsheet. Simply you want to see what is better on each of the platforms. There are already many TikTok stars that are worth watching and learning from them. Based on this analysis, you can make your strategy related to YouTube vs TikTok videos you will share. Use something similar to the image below.

YouTube Vs TikTok comparation sheet

Start sharing short video contents on both of them.

When we make a comparison between YouTube vs TikTok, we need to take into consideration that YouTube has more possibilities. A similar part of the YouTube platform to TikTok is the newest YouTube Shorts. So, combine traditional video formats on YouTube with formats for YouTube Shorts. You can also use the same video from YouTube Shorts on TikTok but up to 15 seconds in shorter form. Or, you can make some updates to these videos to publish them on TikTok.

The biggest question you need to ask yourself when thinking about video marketing is: Can my brand benefit from it? If the answer to that question is “yes,” then the next step is to consider the different ways you can use YouTube and TikTok to reach customers. YouTube is great for brand awareness, and it’s an excellent place to promote product sales. TikTok, on the other hand, is a platform where brands can create content and share their stories.

The answer to this question is “Content.” People are drawn to the type of videos that can spark a viral phenomenon. When they decide to watch a video, the thing people look at is how long it is? If it’s too short, for some of them, it is not attractive. If it’s too long, some of them will not be interesting. But, the newest trend shows that shorter videos on TikTok are becoming a real hit on the internet.

The second important thing related to YouTube’s popularity is that it is a long time on the market. Because of that, there is more content created by users like you.

Also, YouTube is so popular and so successful because it is a great platform to post videos and connect with others. The other key reason is that people use YouTube to share their life experiences. Many people use YouTube to share what they have done or are doing. If we make a comparison between YouTube vs TikTok, the first platform, has more users and has more content. But, this doesn’t mean that you need to abandon the new guy on the market – TikTok. Different audiences also can have a positive impact on your small business.

Why Should You Use TikTok?

TikTok is a fun video-sharing app that’s wildly popular among young people. The app has more than one billion monthly active users in September 2021, according to Statista. On the other side, YouTube has more than two billion active monthly users.

TikTok Monthly Active Users

The app is designed to be a fun social platform that’s also interactive. Users can add music, text, and graphics to their videos. They can also edit and customize the title and description of the video. The best part is that the app’s interface is super simple and easy to use.

Why should you use TikTok? Well, for one thing, you get to share funny and/or exciting videos with your friends. This is the main reason why you should be using TikTok.

You can use TikTok to get your product noticed and shared by your audience. Whether you are selling a product, a service, or something else entirely, a product video is a powerful tool. It’s a great way to demonstrate your product and show why it is worth buying.

But, we can say the same for YouTube.

The best way to use this platform is as a marketing tool. Once your TikTok profile has built up a following of loyal followers, it can be a great source of content for your blog. For example, you could create a series of videos featuring your products and services or make a series of fun-filled lifestyle videos that show off your brand’s personality.

A Quick Overview of the Key Differences Between YouTube and TikTok

So, suppose you want to handle this type of viral content. In that case, it helps to understand the differences between TikTok and YouTube and what makes each platform successful. You’ll need to look at how the two platforms use humor and creativity and their focus on the audience, and how they connect with them.

Let’s compare YouTube vs TikTok regarding the advantages and disadvantages:

Youtube 

Founded in 2005, Youtube is a video sharing stage that permits clients to transfer, rate, see recordings, and buy into the channels of different clients. It’s the second-biggest search engine, and a stunning 95% of the worldwide audience uses Youtube. It is quite possibly the most mainstream media for entertainment advertising. It is estimated that YouTube takes up to 45% of all the advertising incomes of video creators. YouTube is great for monetization as more views equal wider reach.

Advantages of Youtube Marketing

  • Videos recorded can be longer compared with those on Tik Tok, and these are entirely fit to feature your products in real life. 
  • There is a wide variety of videos to look over. 
  • Youtube’s crowd covers pretty much every demographic segment possible. 
  • Most of the content is made by individuals. This individual-to-individual promotion is brilliant proof that your item excels in marketing. 

Drawbacks of Youtube Marketing

  • It demands higher production costs to make a video on Youtube as compared to Tik Tok.
  • Based on the Youtube algorithm, longer recordings and channels that are refreshed routinely have a better chance of engagement on youtube
  • There have been complaints of it getting all the more hostile towards creators. 
  • It is not easy for beginners to get cloud which may result in initial losses. 
  • Working with influencers can be dreary and costly if you don’t have the advantage of influencer promoting programming to streamline your connections. 

TikTok

TikTok has just been around since 2016, yet it’s now won over a massive audience. Since TikTok is so new, there is considerably less rivalry with different brands. TikTok makes it simple to join music, channels, and a few effects into a 15-second video, making it simple for individuals to communicate. To gain TikTok followers, the content must be unique and creative. It is gigantically mainstream among Gen Z as about 41% of the users fall under the age group of 16 and 24. 

Advantages of TikTok Marketing

  • There’s considerably less competition for users’ attention in TikTok compared to Youtube as there are fewer brands here. 
  • Engagement rates on TikTok are a lot higher than on Youtube. 
  • The vibe on TikTok isn’t strict and doesn’t demand perfection. It is genuine and comprehensive.
  • TikTok incorporates a broad variety of items and substance styles, making it generally noncompetitive for brands – for the time being. 
  • It is simpler for creators since the videos are short and require less investment than YouTube content. 
  • It is the perfect platform to target Generation Z. 
  • Engagement on Tiktok increases as a benefit of challenges and hashtags. 

Drawbacks of TikTok Marketing

  • It’s relatively new in the run, so its life span is as yet sketchy. 
  • There’s no click-to-buy button. 
  • The audience is younger (ages 16-24) and lacks financial fold. 
  • On the off chance that your brand’s target is more mature, you can in any case get reach from TikTok — ultimately, this GenZ will be your optimal client. It’s an extremely long-haul procedure, so while this stage can do beneficial things for your brand, it most likely shouldn’t be the primary platform you invest on. 
  • It doesn’t have a full-fledged promotion plan or method yet, making it difficult for creators to invest. 
  • The length of a video doesn’t exceed 15 seconds. 
  • Takes more time to make an ideal video. 

Conclusion

In conclusion, there are so many social media platforms out there. It’s getting really confusing, isn’t it? I know that it can be a little hard to figure out where to start. So, suppose you’re looking for an easy way to get started. In that case, YouTube and TikTok are great platforms for you to begin your video marketing efforts. Both are free, and it’s really up to you which one you’d prefer.

Youtube and TikTok would both be able to function admirably for advertising your products. Which one will turn out best for you relies upon your brand’s voice, style, and target. One thing the two of them share is that the content that stands out enough to be noticed are those that are engaging.

Why would you want to create a video? Do you want to sell a product? Do you want to entertain your audience? Or, do you want to get more subscribers? Do you want to gain followers? What do you want to achieve with your video? Do you want to inform and educate your audience? Or, do you want to entertain and make them laugh? Do you want to show your personality? If you respond yes to all of these questions, TikTok has what you need. However, if you want to reach the top level of your niche, then YouTube is what you need. So, go back and read again how you can combine both platforms, and if you succeed in both, use YouTube and TikTok simultaneously.

Whichever media you pick as your main advertising platform, you’ll track down the most accomplishment by centering on selling your brand first and your commodity second. 

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan