Marketing Techniques That the Casino Industry Use

Casinos have always been a place where people go to gamble and to try their luck. They offer the perfect atmosphere for anyone who loves gaming or gambling. But what is it that draws so many people in?

In recent year’s casinos have been seen making waves in the online world with more and more online casinos popping up just about every day. These online casinos make it too much more convenient for people to play all the different games that they know and love. Casinos use marketing techniques like branding, product placement, and advertising in order to get more customers through the door, or in this case, to get more traffic to their website.

If you are curious to know what they do, here is a breakdown of the various different marketing techniques and strategies that the industry uses.

Bonuses and VIP treatment

One of the most brilliant and innovative things to comes from online casinos and their marketing is the bonuses and the VIP treatment. Online casinos offer a multitude of bonuses to their players, such as the ones found at any of the New Zealand real money casinos, however, the most common and most popular being the welcome bonuses. Welcome bonuses are essentially free money for new players to use to the player any casino games at a specific casino. These can come in the form of free spins, free rounds at table games, free money to bet on a game of your choosing, or even a combination of them.

They have also introduced VIP treatment, where if you pay to be an exclusive member of the casino you will be able to have access to so many more promotions and bonuses that other players just won’t have access to.

Email marketing

With every different industry seemingly moving online and everyone in the world following suit and taking advantage of all the technology that the world has to offer, digital marketing is taking the world by storm. Casinos are famous for making use of email marketing, special online casinos. They do this by requiring you to make an account with your email address.

Once a casino has access to your email address they are allowed to send you promotional mail as they please. With email marketing, online casinos can tell you all about the latest promotions, the newest gams they have to offer the players, and so much more. This email marketing format is also how players will receive the various promotions they have qualified for making it one of the most effective methods of marketing around.

Social games

Online casinos are now also making use of social games. Social games or rather social casinos are where you don’t have to play against the machine but rather with your online friends. People love social interaction, and the social interaction that casinos typically allow for, but online casinos don’t really have that aspect of socialization, except in this form of social games. This makes them some of the most popular games to play bringing in a ton of revenues to the various different casinos.

Information gathering

The single most effective marketing strategy in the online casino industry is information gathering. All sorts of data are gathered from various different players such as which games they are more interested in, which games they play most, how much money they typically bet, what times they are most likely to play, and so on. All of this information allows for casinos to personalize the targeted advertising to their players making it one of the most effective and efficient marketing techniques that the casino industry makes use of.

Online gambling and online casinos are a relatively new concept that some people may be a bit nervous to get on board with which is why online casinos have taken it upon themselves to go to such great lengths in order to encourage new people to come to their casinos and show them that they are completely worth all the hype. Online casinos clearly make incredible use of multiple different marketing strategies that are now even seen as innovative and incredibly effective and efficient in accumulating more and more players. If you are looking to play at an online casino, make sure to keep an eye out for the ones that have the best marketing strategies, this is where you are likely to have the best experience.

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan