What’s the first impression people have of your startup company? A recent survey shows that Apple, McDonald’s, and Coca-Cola are among the USA’s most recognizable logos, according to Promotique. You need a brand identity if you want your startup to be recognized by your customers.
A logo is one of the many elements that companies use to create a particular image known as their brand identity. In today’s highly competitive digital age, startup companies must distinguish themselves from the competition to get through difficult economic times. Here are some ways to create a one-of-a-kind brand identity.
How would you like to be remembered? Think about how you want to be seen in the future. How would you like people to remember you? A strong brand identity can help you achieve that. Start by identifying what’s important to you. Then, ask yourself, “How do I make my business/product/service stand out in the marketplace?” A strong brand identity helps you tell a unique story for yourself.
Tell your story as a startup founder.
A great brand identity is one that is easy to remember and also reflects the essence of your company’s mission. This includes the kind of customer you want to attract, what products or services you offer, and how you’ll interact with your customers. In the case of a startup, it’s about creating a unique story that connects with people and resonates with the culture. If you’re just starting out, consider doing a little research on what your ideal customer wants to buy and why they want it. You’ll also want to get a clear sense of the product you intend to create.
Retail giant Wal-Mart was founded by Sam Walton in 1962 and has become the world’s largest company by revenue. Today, you can find many online businesses whose website shares an About Us section about the company history. However, as a startup founder, it’s also important to share your personal story to help define your young company. This includes factors like your childhood or teen years, how schools or past jobs affected your business venture, and experiences that motivated you to launch a company. It’s often said that everyone has a story. Revisiting your life experiences can help to create a unique image that’s different from all other businesses in your particular industry.
Get your brand identity noticed through merchandise
What’s the best way to capture attention, build an engaged following and generate word of mouth? Merchandise. So, this is a great way to start building your brand identity.
But, most business owners don’t think about merchandise when creating their branding strategy.
Part of the process of reaching your target audience is increasing brand awareness. For example, symbols like Nike Swoosh, Microsoft Windows, and Olympics rings are among the world’s most recognizable logos. Startups can create brand merchandise using equipment such as machines for t-shirt printing to boost brand recognition. Products such as tees, mugs, and keychains can help consumers and investors to notice your newly launched company. The benefits of branded merchandise include increased exposure.
Build a brand strategy with promises, personality, and psychology
You can’t build a brand identity without people buying into it.
But how do you do that?
You have to make sure that people understand what you’re selling.
How do you do that? With the right words. An excellent way to do that is by crafting a brand promise, which is something that resonates with your ideal customer.
A brand promise should be short, sweet, and to the point. Once you’ve crafted a promise, you need to create a persona for it—someone that represents your ideal buyer. Then, based on this person, you need to start crafting marketing copy. This written language will ultimately help sell your product or service. You’re only as good as your copy.
Brand strategy is an important way to create a unique brand identity since it’s completely based on the founder’s goals, beliefs, and values. Companies often focus on things like their brand’s logo, colors, and slogan. However, brand strategy is about deeper concepts including your company’s promises, personality, and psychology, for example. making and keeping promises can boost your company’s reputation and market share. Creating a unique personality can build customer loyalty. Meanwhile, learning your target audience’s preferences and behaviors can make it easier to boost engagement.
A startup company’s brand identify includes various elements that create an image that’s different from all others on the market. You can create a one-of-a-million image by telling your story, boosting brand visibility, and building a brand strategy. In 2021, it’s projected that the e-commerce market alone will reach nearly $5 trillion. Your new company can stand out by creating a snapshot of how it could be the next Google, Amazon, or Toyota.
