Digital marketing is the cornerstone of any business right now. Whether you sell handmade jewelry, offer photography to clients, or sell software that will fix an entire business’ HR issues, if you don’t have a strong digital marketing strategy, you are missing out on a lot of potential clients and, therefore, a lot of profit. Here are some of the things that you need to consider when putting together ideas for your digital marketing, along with some ideas and tools that might help you…
SEO
If you aren’t currently utilizing Search Engine Optimization as part of your digital marketing, then you are missing a trick. With good SEO tactics in place, your website should be ranking on the first search results page of Google for relevant search queries, meaning that your target market will find you, and hopefully convert into customers through this. You could have the best website in the world, but if nobody can find it, what’s the point? SEO can be complicated for beginners, as there is so much to take on board and it needs to be consistently updated to stay in line with the changing algorithms – there’s always the option to hire someone for SEO though, which would make your life a lot easier.
Set up standard operating procedures for digital marketing
Standard Operating Procedures, or SOPs, clearly illustrate exactly what should be done, by whom, and in what way, every time a process needs to be done. For example, if you launch a new product, what team is responsible for writing the copy, and where does it need to be input? What is the procedure for promoting this on social media accounts, and whose responsibility is it? If you make these procedures standardized every time there is a new launch, for example, you will ensure efficiency and consistency and a real streamlined flow to your promotions. This can only be positive for sales and overall results and is more than worth the time it takes to create these SOPs.
Set aside time for queuing
Your social media presence requires so much more than just throwing up a tweet every few days or haphazardly uploading a picture to Facebook. You really need to consider your audience and when the best time is to interact with them. You need to know what device they are most likely to use and how they prefer to engage. Once you have gathered all of this data and really analyzed and grown to know your audience, you can utilize this to pre-plan your content and queue it up using software that will post it automatically at set times. This ensures consistency in content and also frees your team up to work on creating the content, rather than worrying about posting it.
The digital world is ever-changing, and to get ahead, you need to be willing to move with it too. That means constantly evaluating the performance of digital campaigns and making small tweaks to increase reach, engagement, and ultimately sales. By streamlining processes as much as possible, you leave room to perfect your strategy and keep the new customers rolling in.
