Simple Tricks on How to Make Your Restaurant Unique and Outstanding

Food isn’t the only draw when it comes to dining out because if it is then most people would just order takeout and eat at home. There is no denying that the quality of the food is definitely important but the atmosphere that the restaurant creates for the diner is what makes the place unique and makes them want to go back. That being said, if you are a restaurant owner and you want to create the perfect experience for your guests then you need to have a clear vision of what you are hoping to achieve. Keep reading for simple tricks on how to make your restaurant unique and outstanding.

Lighting

When a guest walks into a restaurant, the first thing they usually notice is the lighting, and this is why you should make sure to get it right. It is important that the lighting is soft and warm rather than harsh and glaring. If you own a family-friendly place with a casual vibe then you should opt for bright light, or, if it is a luxurious romantic place then it is better to opt for dimmer lights to heighten the mood. There are some restaurants as well that adjust their lighting based on the time of day, so at day time they use a brighter setting then dim the light in the evenings.

Decor

You can’t just have a design you like from another restaurant and copy it because every place has its own vibe that makes it unique. That being said, some restaurants offer great food and service yet don’t get many reservations. If you have this problem then maybe you should ask yourself about ways on how to improve restaurant ambience and decor so people would want to revisit your place. Moreover, understanding the kind of atmosphere you want to create will allow you to do simple and inexpensive tricks to change your decor. For example, if you want a hyper-local vibe then consider displaying paintings by local artists. You should also pay attention to the signs you put on your walls like street signs and basic safety signs to make sure they fit with your decor. It won’t hurt if you invest in cool and attractive signs as well.

Sound and Music

There are always echoing problems in open spaces, and restaurants are no different. This is why you should place rugs and use soundproofing panels on the ceilings as well as walls to minimize the noise. Customers usually complain about the noise at restaurants and this is why you should get the noise level under control. After you take care of that, you should focus on the music because it can add a distinctive vibe to the place. Upscale restaurants usually opt for calm and relaxing music while casual ones choose loud and upbeat music to create a fun atmosphere.

Quality Service

A quality service can set your restaurant apart, and it can also be a great promotion as most people will rave about it online and to their friends and families. Moreover, customer service has a huge influence on the place’s ambiance as well. For this reason, it is important to hire the right staff for the job and make sure that they reflect well on your business values. You should also ensure that your staff is friendly, has a nice personality, and great communication skills. These will give the diners a fantastic experience and will guarantee your business’s success.

Offer Entertainment

If you want to give your customers a unique experience and create a fun atmosphere then maybe you should consider adding entertainment. You can hire local performers, either daily or on weekends and special occasions. You can also come up with a fun theme, like creating a murder mystery show, that will keep your guests entertained. There is no shortage of fun ideas, you just need to be creative and think of ways to give your guests a one-of-a-kind experience.

Food Presentation

It isn’t possible to talk about restaurants without discussing food. You probably know the saying that people eat with their eyes first, and this is why you should present the food in a unique and attractive way so that the guest feasts with their eyes first. Making your food presentable won’t only set your place apart from the competition but can also add a luxurious feeling to the diner’s experience.

restaurant unique

Every restaurant is unique, and the last thing you want is to copy another’s restaurant vibe or atmosphere. Before you make any decoration or design decisions, you should first ask yourself about the kind of experience and atmosphere you want to create for your guests and start from there. There are so many things that can make your restaurant stand out from the competition, so do some research and discuss your vision with your marketing team, as well as your interior designer, to make the place totally unique and outstanding.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan