If you have a great business idea that you would like to turn into reality, there’s a lot to consider and whatever industry you choose, you will need to create and maintain a strong digital presence. On the IT side of things, you have to arrange web design and construction, domain name acquisition and web hosting, then there’s the SEO work to get your new business noticed. Dealing with several providers can be challenging, yet there are one-stop providers that handle all of your IT needs.
Domain Name & Web Hosting
Prior to building a website, you must first buy a web address, or URL, as it is known. Of course, you must choose a www address that is not being used; a short name with .com, co.nz or even .net as the suffix. If you would like a one-stop web design and marketing solution, have a look at this website company in Auckland, which offer top-notch web design, construction and administration, as well as the essential SEO services that every online business needs.
Once you connect to the Internet, you are immediately at risk to scammers and hackers, who try to steal your business data, but with a one-stop IT solution, your provider protects your platform 24/7. If you are accepting financial transactions on your platform, you will need an SSL Certificate (denoted by an ‘s’ after http or a small padlock icon at the start of the URL window). This is protection against hackers and customers will not give their financial data to a website that is unsecure. An SSL certificate can also assure site visitors that you trade responsibly, regardless of whether you process online payments or not.
Search Engine Optimisation
Millions of global consumers search for products and services using Google’s search engine and whatever your chosen sector, your website needs to be well-ranked within specific keyword searches. Don’t make the mistake of thinking you can get by without SEO services; the smart entrepreneur always has an SEO budget (SEO needs to be ongoing), as this is a great way to drive traffic to your website and improve visibility for your business.
Perhaps the most powerful digital platform for certain businesses, and if you lack time or expertise, you can hand over content creation to a professional marketing partner, who can work their magic and generate and monetize a large Facebook and Twitter following. How do you generate a large SM following? It comes down to posting quality content and interacting with users which, will put your brand on the map so to speak. Experienced social media marketers have their finger on the pulse in this ever-evolving segment of digital marketing and should be utilized.
Unless you happen to be a webmaster, managing your digital platform should be left to the experts. Your local provider can administrate the site, post new content and monitor web traffic and who better to do this than the company who designed and built it?
You can avoid the hassle of dealing with multiple providers by joining forces with a NZ-based web design and marketing specialist, where a one-stop solution awaits.