We are in a third day in our challenge to improve your business in 77 days. Previous day was about improving the process of communicating the ideas that’s come as a result of the creativity process in your business.
With the previous two days, you have improved creativity process that brings as many as possible quality ideas for your business. Furthermore, you have improved the process of the communication of each idea inside and outside your business that brings the potential to improve the idea.
But, the world with which you communicate your idea is your community around your business. If the community is larger and with better quality, it will add more business potential energy in each idea.
The purpose of this day in this challenge is to work on the improvements of the community with which you will communicate the ideas from your business.
If you want to be sure that the results from the ideas will be accepted and wanted from the extended community you need to communicate the ideas with:
- Real community,
- Enough large community and
- Enough quality community.
This process is like a planting the seeds about the future of your business. If you succeed to build real, quality and large community around your ideas, then you will have a much larger potential to succeed with that ideas. You will have future supporters. You will have more future buyers.
But, what you need to improve?
First, you need the right community around your ideas.
What this mean?
This means that the members of the community will need to be persons who need something that you, and your business made. They must have problems that your business solves or can solve in the future. If you ask the wrong community, you cannot expect to receive the right feedback for your ideas.
Ask this questions to find is your community the right community for your ideas:
- Is the community members persons who need my products and services?
- If they aren’t, where I make the mistake or what is the community that needs my products and services?
- What are the biggest problems and frustrations of that community?
- Is my idea something that can solve their problems and frustrations?
- How I can define the best community for me to communicate my ideas with them?
The next important thing is the size of the community.
If the community is larger, thеn you will have more feedback about your ideas. More feedback means more improvement ideas for the basic idea that you communicate with the community. More improvements for the basic idea mean that your future business will be closer to the real customers needs.
Ask these questions and answer them if you want to find ideas to improve or increase your community:
- What is the size of my community?
- Where are the potential persons that can be part of my community?
- What I need to do to increase my community?
- How I can increase my community with the real persons?
The third thing that you can improve when it comes to your community is the quality of community itself.
You don’t want community that will not give you the feedback about your ideas. You don’t want the community that will be inactive. You want the community where there will be two-side communication. You want the community that will share their first impressions about you and your business.
Use this questions as ideas to improve the quality of your community:
- How much persons in my community is active and contribute to the basic ideas?
- How I can encourage activity in my community?
- Where I can find real contributors in my community?
- What I need to make to attract the right persons in my community?
As you can see these questions will lead you to different possible activities that you can make to improve your community. Make a list and start with the improvements. They will increase your business potential energy.
Another thing that you need to think about is availability of you and your business to the community. Can they easily find you, talk with you or ask you and someone from your business team? You can be available through your blog, your web site, email, social media… However, be sure to include free phone calls as 0800 phone numbers that can be available to your community if they want to connect with your business about everything that they will need. This type of toll-free lines will encourage your community to contact you and share with you their ideas and needs which you can include in your improvement process.
We will continue tomorrow with the fourth day where you will work on prioritization of your ideas.