Facebook has more than 2.8 billion users, meaning this social network is your best bet if you want to reach more customers.
But while having a Facebook business page or knowing how to pay for Facebook likes may attract some followers, it isn’t enough to make your business grow. For you to convert likes, comments, and shares to more revenue for your business, you need to know how to use your Facebook profile to your advantage.
And if you aren’t sure how your Facebook profile can enhance the growth of your business, we have the answers for you.
1. Beef Up the ‘About’ Section to Increase Followers
The ‘About’ section is probably what most people check to know more about your business. If this section is incomplete or has irrelevant information, your audience will move to the next available page.
Provide all the information needed on this part including:
- A description of the products you offer
- A category that best describes your business
- Opening and closing hours
- Your current locations and address
- Contact details
- A link to your website
Also, don’t forget to provide a short description of your business using targeted keywords that will make your page more visible on search engines.
2. Add a Relevant Cover Photo to Boost Visibility
While updating your ‘About’ section, don’t forget to add an attractive cover photo on your business profile.
Ensure the photo is relatable to your business and that the overall presentation of the image also scales well. An attractive profile photo will boost your visibility and attract more people to your page.
Under your profile picture, you’ll have the option of creating a call to action. Don’t skip this part.
Create a clear call to action and test it regularly to determine if it’s working for your business. You can also experiment with different CTAs to see the ones that give you the best results.
3. Use More Visual Content to Create Brand Loyalty
Social media users love visual content. Compared to text, visual content such as videos, photos, and images have been shown to increase likes, comments, and views.
When you share an interesting video or image, people stop and pay attention. And with Facebook features such as Facebook Slideshow and Facebook stories, it’s now easier to turn your mobile photos into short videos that are customized for your audience.
Remember to post quality and authentic visual content. Some visual content ideas you can use for your business page include:
- Live videos
- Slide share presentations
4. Post Consistently To Connect With Your Followers
If you want to keep your followers guessing and occupied, be consistent in your postings. Always ensure your content is interesting, informative, and catchy.
Prepare a content calendar and use Facebook automation tools to schedule your posts. Remember to post more when your audience is online. By clicking on the ‘insights’ and ‘posts’ sections on your page, you’ll get a day-to-day specific analysis of when your audience is online.
Once you know the days and hours when your followers are online, you can decide on how frequently to post and at what time is best to share your content.
5. Engage With Your Audience to Increase Engagement
Many businesses focus so much on marketing their products and forget the social part of social media.
You have to interact with others for them to engage with you. Follow other pages, share content from your audience, and like and comment on your followers’ posts.
If you want to increase engagement on your posts, give your followers reasons to engage by asking them questions, sharing user-generated content, asking for opinions, replying to comments, and offering giveaways.
Hopefully, now you know how your Facebook profile can help you grow your business. Customers are using social media sites such as Facebook to learn more about brands and the products they sell. If you haven’t set up your business Facebook profile yet, you’re missing out on lots of potential customers.