Growing a business has always been a challenging undertaking, and even more so in a Covid-19 world.
Over the last two months, businesses across a spectrum of sectors have faced major disruption and unprecedented challenges. In such a climate, it’s easy to become overwhelmed, bury your head in the sand and admit defeat, especially if you’re running a small business. However, if the pandemic has taught entrepreneurs anything, it’s that to be savvy and innovate
this Pandemic has taught entrepreneurs to be savvy and innovate in order to survive and in some cases thrive.
So, for those of you looking for some inspiration as to how to get your business running proficiently, here are three simple (yet effective) ways to boost your small business.
1. Connect with your customers
All businesses are centered around the needs of their customers, which makes customers the most important players in the success of your small business. It’s therefore important to invest a lot of time into building meaningful connections with your customers.
Social media can be a hugely effective platform here as it allows you to build a community for your business where you can interact with customers and gain a deeper understanding of their behaviors and needs.
Tip: Set up business accounts on social media platforms such as Facebook and Instagram and use them to chat with customers on the posts you share.
2. Join a business hub
Joining a business hub allows you to expand your network and collaborate with like-minded entrepreneurs in the pursuit of success.
For example, you could rent business space in an innovation center that offers tailored support to help you grow your business. A good example of such an establishment is the 3M Buckley Innovation Centre in Huddersfield, which provides office space, research and development support, and other key business support services.
Tip: Have a think about what your business needs are and see if there’s a hub that can assist you in meeting them and achieving your strategic goals.
3. Local SEO
One of the most challenging things about running a business is making yourself known to your target customers – that is, appearing in the right place at the right time.
This is where local SEO (search engine optimization) comes in, it helps your business to appear higher up in the search engines when consumers perform searches related to your offering.
While SEO is a vast technical field, there are plenty of local SEO tips you can employ yourself, like setting up a Google My Business profile, so that your business details (name, website, address, etc) appear in localized web searches e.g. “marketing agency near me”, “pet shop in Leeds”.
Tip: If you’re not sure where to start with local SEO or don’t have the time to devote to it, consider partnering with a specialist SEO agency.
We hope our advice is useful to you in the growth journey of your small business. It won’t be easy but with determination and a little bit of creativity, you will be able to boost the success of your small business – good luck!