One of the most important business functions today is listening. However, listening only because the listening is not something that will solve all of your problems. You need to transform listening in learning if you want to know what to do next.
Do you listening to your customers?
Do you listening to your broader community where your business operates?
One old saying goes like: God gave us two ears and one mouth, and we need to use them in direct proportion.
This means that you as an entrepreneur need to listen twice as much from speaking. When you listen, then learn from that listening, you will know exactly what you need to say.
You need to listen to your customers, your potential customers, your competitors, everything about yours and competitors products and services, everything about your current and potential customers…
You need that knowledge if you want to make the best decisions for your business.
You need that knowledge if you want to make the best products and services that will satisfy the needs of your customers.
You need that knowledge if you want to position yourself and your business one step ahead of competition.
Start using Google alerts with certain keywords and phrases that will allow you whenever anybody is talking about you, your business, your products and services, your competitors and their products and services or everything connected in some way with your industry, you know about it as quickly as possible.
Most of the conversion today takes place at Facebook and Twitter. Don’t forget them. Make a system that will give you the same information about everything that you follow on your Google alerts.
With listening, you increase your knowledge that on the other side increases your business potential energy.
This week small business advice is: Start with listening. Build effective system that will allow you to listen to everything around you and your business. Transform listening in knowledge and take the future steps based on that knowledge.