A recent CDC survey reported that over 64% of adults aged 18 and above visited a dentist in the previous year. This figure means that approximately 210 million patients required dental services during that period. There is no patient shortage, but there is intense competition to add those people to your patient list rather than that of a competitor.
One of the best ways to expand your dental practice and win a large share of the market is to work with an expert marketing company. The right agency will know how to increase your online visibility and achieve a high conversion rate. But, all marketing companies are not created equal, so you need to know what to consider before choosing your advertising partner.
Read on to learn what to look for when hiring a professional marketing company.
Review Their List of Services
Your dental marketing agency should offer both pay-per-click (PPC) and search engine optimization (SEO) services. Paid advertising will get you in front of your target market more quickly, but this method can also be expensive. A longer-term and cheaper strategy is to launch an SEO campaign that can deliver an almost free stream of traffic to your website.
SEO involves providing patients with great content that attracts them to your site. But, content creation can be time-consuming and challenging to master. Many businesses choose to hire a good SEO writing company that can take care of this on their behalf.
Ask for Client Testimonials
Your online reputation is critical to the success of your dental practice, so you need to know you are working with a trustworthy marketing agency. Ask the company if they have a list of client reviews, and search online to see if there are any comments from previous clients.
If there are plenty of positive reviews, this may provide you with peace of mind that you have found a reputable agency. You can be confident they will look after your advertising effectively and ethically.
Enquire about Their Pricing
You might receive a wide variety of quotes, so always ask what you can expect to receive for your investment. One marketing agency may be cheap but provide poor value for money. A more expensive firm may be able to engage your community better and achieve higher conversions. In this scenario, it might be worth it to pay a little more for a better service.
Expand Your Dental Practice with Smart Marketing Techniques
You can significantly increase your dental practice patient list by hiring a marketing company that offers a range of intelligent marketing methods. Ensure your potential partner has previous experience in online dental advertising strategies rather than just general marketing methods. Also, make sure they pay attention to your requests and put your needs above their own.
Before long, you could see an excellent return on investment (ROI) and have many new patients.
If this post has helped you create a dental marketing plan, be sure to check out more useful posts in our Sales and Marketing sections before you go.
