Important Things Your eCommerce Website Needs

Over the past year, more people have purchased items online than ever before. This has led to a bit of a gold rush in the world of eCommerce. If you are thinking of throwing your hat into the eCommerce ring, then having a great website developed is the first step in this process. You will need to hire a Java developer and a web designer to ensure that your new website is functional.

As you start the process of laying out your eCommerce website design, you need to take your time to ensure all bases are covered. The following are some of the things your eCommerce website needs to be successful.

Things Your eCommerce Website Needs

Responsive Design

In the first financial quarter of 2021, online sales rose by nearly 10%. Over 50% of the traffic online comes from people on cell phones and other mobile devices. To make sure your online store reaches more customers, make sure it is responsive.

A responsive website can be viewed on devices with any screen size. Without a responsive design, people on mobile devices will have to resize all of the images and content. This can be frustrating and can turn off potential customers. Search engines like Google also use a mobile-first indexing model that checks the mobile version of your website when ranking it. Without a responsive design, you will have a hard time getting to the top of popular search engines like Google.

Reviews From Satisfied Customers

The average consumer has access to tons of different eCommerce websites. Before using an eCommerce website, most people will do lots of research. This research generally includes looking at the reviews an online store has received from past customers. If you want to garner trust from potential customers, then providing them with positive reviews on your homepage is a great idea. These reviews show potential customers that your business has provided great services to other consumers in the past. With these reviews, you can grow your online sales and your customer base with ease.

ecommerce website reviews

An Easy Checkout Process

High cart abandonment rates can sink your eCommerce venture. People usually abandon online shopping carts when the checkout process is overly complicated. Requiring consumers to make an account before checking out, for example, is a horrible idea. 

Simplifying your checkout process is crucial when trying to maximize sales and build your audience. If a person does provide you with their email address during the checkout process, sending them a follow-up email is a good idea. In this email, you can ask for feedback from the new customer and provide them with exclusive discounts to entice them to make another purchase or register to your site.

Start Designing Your eCommerce Website Now

As you can see, a great eCommerce website can make a lot of money. With these tips, you can make your new website wildly popular and profitable.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan