It’s important to have a consistent keyword strategy. It can be challenging, but it will pay off for your SEO efforts in the long run! The more you put keywords into the right places (without sounding forced), the better off you’ll be. After all, if no one knows your brand exists, how are they going to buy from you? Use this guide to make sure that doesn’t happen!
How important are keywords for SEO?
First, let’s start with the basics. What are keywords? Keywords are defined as “a word or phrase used to describe an idea or thing.” Think of your favorite food, remembering all the details about it. Chances are, you’ll use words like delicious, salty, tangy, these are common keywords to describe this dish! If you’ve been making a website for a while, you may have noticed that lately, there has been an influx of URLs containing only numbers. This isn’t random, they are usually made up of all the words in your page’s article, in order.
The keywords you use matter, and they’re essential for your website’s SEO efforts. If all this sounds confusing, don’t be shy to ask around for more information. There’s a high possibility you can find SEO freelancers among your group of friends who can walk you through it all, or you can even end up hiring them, who knows? Keywords can help search engines determine what your page is about, so having a consistent keyword strategy is important if you want to keep your rankings high.
Where to place your keywords?
One of the best ways to optimize your website is by placing keywords in the appropriate places. Having them in the proper locations ensures that visitors are seeing what they need, and search engines see it as an important sign for ranking purposes. There are many different places you can place your keywords, but they need to be consistent throughout the entire page.
A great place to put your keywords is at the start of a new paragraph. This makes it a lot easier to match words with their neighboring text! If you’re struggling to think of where else to put keywords (harder than you thought, isn’t it?), there are plenty of places in between your paragraphs. Try putting one key term in the middle-most part of each line. This makes it easier for search engines to understand what you’re trying to say, and the best part is that your readers will never know! If you want a little more spice in your paragraphs, try putting a key term in each line’s title. This not only gets a bit of extra attention from searchers but also can make your articles easier for readers to understand.
What are the most searched words and terms for your business?
If you want to make the most of your keyword strategy, it’s important that you remember what words are being searched for the most. For example, if you have a web design business, “website design” may be one of the more popular searches.
Make sure that this is one of your keywords, but don’t use it too many times, since there are a lot of other web design businesses out there, you want to make sure that yours comes up first in search results. It can be a bit frustrating, but adding a few more keywords besides the most popular ones can really help get your business on the map!
Changing keywords and tracking their success
There are many different places to put your keywords, but it can be tough to make sure they’re consistent. If possible, try switching up some of the words for your URLs, this will make it easier for search engines to understand what a page is about and may give you a little more visibility.
Another great way to improve your SEO efforts is by adding “canonical” tags on pages where you might have duplicate content. This helps inform the search engines that it is the same content on both pages, so they can properly index them together. This is great for large websites, but you want to make sure you are doing it correctly!
If you’re stuck on where else to put keywords, try making a list of all the words that are most important to your brand, this can make it easier to see where they may fit in perfectly! Make sure not to overuse them (that is the key!) and keep track of how well they work for you. Before you know it, your site will be getting more attention than ever!
This blog post has provided you with some brain-based marketing tips that can help improve your SEO efforts. We discussed how it’s important to think about keywords and where to place them in order for the search engines to rank your content higher. It is also helpful if you remember what words are being searched for the most, so go ahead and make a list of all the keywords that are relevant to your business! Don’t forget also that there’s more than one way to optimize your website, be sure not just focus on one strategy. Try out these strategies yourself by making changes to existing pages or creating new ones, see which ones work best for you!
