Once you launch your website, don’t forget and leave it. A website can’t evolve to attract traffic on its own because it needs maintenance for it to survive. An excellent way to keep a website alive to attract traffic is to update it with green content. Always make sure the site navigates and functions well. You can achieve this by updating the task list of the website maintenance regularly. To keep a site active, tackle the following tasks:
Always publish fresh content
It’s essential to always equip your site with fresh content. The new content helps the sites rank in search engines and gives followers a good reason for keeping visiting it. You should review the old content on your site to see if you can revive it to new information.
Carry out regular website backup
It’s good to get another place to keep your website apart from where you host it. You need to be keen when backing up your site. When updates are frequent, you need to be keen not to destroy them due to a power outage. Regular backups and updates also restrict hackers from getting into your site. It’s not advisable to always rely on the hosts’ backups only.
Make the website more attractive
Make website pages more attractive by adding visuals. Clients won’t love a page that is endless in scrolling with small texts. Such types of pages need colorful images to make them attract traffic. Make the entire text on the website to be more readable by use of bigger font sizes. The font color should be different from the background color.
Analyze the loading speeds
The best website maintenance task is web page testing to ensure quick loading. Currently, web surfers give web pages a few seconds for loading before losing interest. A website that has many slow-loading pages gets less traffic. Ensure the pages don’t have complex web apps or huge files that will bog them down.
Fix errors and dead links
Test the links to ensure that they take users only to the areas they need to go. It’s tricky to use external links because developers may change links without notice. These broken links lead to 404 errors, which are annoying to users. For you to detect these errors with ease, use SEO tools like screaming frog.
Analyze search rankings
Most of the web traffic for your site comes from search engines. Use the search engines to find out the position of your keywords in them. When you don’t spot your site on a search engine, you need to check and improve your SEO. Recheck your page content and titles to improve search engine ratings.
Test the capability of the browser
Different browsers give diverse versions of your website’s appearance to the users. Use all browsers to ensure that your site has a presentable look in them. Some of the common browsers used by many websites are Firefox, chrome, and safari.
Analyze the site statistics
The final step in this journey is to use stats software like google analytics. They show how the site connects with its target market on the web. The essential statistics to check are:
- The number of specific visitors every day
- The demographic and geography of the audience
- The page views
Check the time your audience stays on the site. Go through the conversation vs. the click-throughs.
To improve and safeguard your website, do a statistical analysis. You will enhance the content, the quality, and the quantity of traffic. Always check the market holes unutilized by your competitors to discover new niches.