5 Reasons Why Customers Leave Your Online Store

customer leave online store

Online retail has become one of the most popular ways for store owners to reach their audiences over the last few years, and it is very unlikely not to find a business without at least a website these days. Statistics show that as of right now, there are around 2.1 million online stores in the U.S alone, and more than 2.14 billion online shoppers around the world. More than this, total sales for the year 2020 generated around $4.28 trillion.

However, one problem plagues many online stores around the world; customers leave shortly after entering. This can hurt many online stores, not only in terms of sales but also because of SEO which affects how easily their store is found. If you want to know why customers are leaving your online store, here are a few common reasons.

Unorganized content

One thing that all customers want when entering into an online store is organization. This means that they expect to see a clean layout, menu tabs that are sorted by category, and related items, products, or services that show up in those categories. Customers despise wasting time at an online store trying to find a product and then having to navigate through a hundred menus to end up not finding it anyway. It is highly recommended that the online store be optimized for m-commerce as well. According to Socital, the potential of e-commerce growth is greatly enhanced via mobile commerce as a result of reaching a wider audience. Consumer experience is also enhanced, and that is what you aim for as a business.

Too expensive

One of the biggest reasons why customers leave any online store is because of the price. The main difference between physical stores and online stores is convenience. This means that if someone were to go to a physical store and see a product, they are much less willing to drive all the way to another store just to save a little bit of money, which they’d end up paying in gas anyway. With online stores, customers have the ability to look at multiple stores at the same time, and if your prices are much higher than competitors, then the customer is naturally going to leave to get a better deal.

No guarantees/warranty

Another contributing factor to customers leaving your online store is the fact that you might not have any sort of warranty or guarantee on a product. This makes sense from a customer’s perspective since if you were to compare it to physical stores, customers have somewhere to go back to if the product is faulty or if they don’t want it for whatever reason.

Online stores don’t offer that same advantage, which already makes the customers apprehensive, to begin with. If your store doesn’t offer a warranty or guarantee, customers will not be willing to take the risk of doing business with you if it means they might not get their money back if the product is defective.

No customer support

A feature that almost every customer looks for when entering an online store is whether there is customer service or not. One of the reasons this is so important to customers is because they would like to know if there is someone they could talk to if something goes wrong, or if they need help. More than this, having customer support makes the customers feel safe whilst shopping around since they know someone will be able to help them.

Customers might also leave your online store if the customer support you have takes too long to reply, since being online already, customers want things to happen quickly and not have to wait, especially when your competitor has a chatbot asking them how they could be of service.

Attracting wrong customers

Another pitfall for many online retailers is that they might be attracting the wrong customers, which is why branding and targeted advertising are so important. If customers aren’t able to tell what sort of products or services you are making available to them, they will leave as soon as they figure out it isn’t what they want.

Targeted advertising means that you will be targeting the exact audience you want; someone that is interested in your product. Sure, it’s great to receive website traffic, but visitor duration is just as important to the algorithm, and if people are leaving your site in droves after being there for a few seconds, this will hurt your visibility and cost potential customers in the future.