While advertising your brand may have been enough years ago, it’s no longer an option to get your message across without a strategic framework that encompasses every area of the business. It is the marketing that does this and you will need to use different marketing tools if you want to succeed.
Why? Today, we have much more possibilities to advertise. Many new marketing tools give an outstanding possibility to follow the performance and improve all advertising efforts.
So, it’s time to get the most out of your potential with these useful marketing tools!
Search Engine Marketing
Everyone knows that Google is one of the biggest players on the Internet today. You have products and customers searching for them – but how will they find you? SEO! Search engine optimization is a way to give your website some online “legs” so people can find it when they search for keywords related to what you offer. A good marketing tool will provide keyword research services so, any time someone goes to Google and types in something you have if your site is optimized for that search engine – it could be a potential customer for you. When people see your site as a result of their search, those are usually called organic searches or organic traffic – as opposed to being paid for by ads.
However, organic searches are not the only way people will find you online. Search engine marketing is simply being “paid” for by ads on search engines themselves. They are just like any other ad but are generally less expensive than other advertising platforms because they require lower amounts of commitment from the advertiser – now that’s smart! These also happen to be highly targeted towards specific demographics which makes them much more effective than traditional forms of offline marketing at times.
Related: 10 Unique Ways to Advertise Your Business and Stand Out
Using Social Media
There are tons of different social media websites out there today, constantly growing every day with new users who can become potential customers for you. Twitter, Facebook, Instagram… There are even sites dedicated to sharing cat videos! The key thing about social media is the fact that almost everyone is on it these days. This means that your target market is probably already on a social media site and actively participating in conversations with their friends and other people online. You can use this to your advantage by finding out which demographics fit your target market and then finding the corresponding social media website they may be active on – join them there too!
You can also use social media monitoring tools to keep up with the conversation happening about you on social media. These tools allow you to stay on top of things and get notified whenever anyone says anything about your brand online, allowing you to join in on the conversation immediately. This can help boost your image as a reliable company that cares for its customers by quickly resolving issues that may arise or helping with customer support problems before they become too widespread.
Related: SEO for Business Growth: 6 Ways SEO Leads to Growth
Websites/Blogs
Another great marketing tool is the “blog”. This is actually a great source of traffic and provides insight into who your typical customer may be. If you write content relevant to your market then chances are they will enjoy reading whatever it is you decide to post there – more great tools for success!
However, even if some people struggle with getting a lot of views on their blog posts, a website can drive a ton of traffic if done correctly. This involves search engine optimization again as well as writing relevant content, but there are ways to make sure you are getting found. The best way is to build backlinks either through guest blogging or other means outside of article marketing.
Article Marketing
By far the most popular form of backlinking today, article marketing involves writing short articles which focus on a specific topic all linked together. There are many different forms of article marketing but they all have the same thing in common: SEO-friendly articles with keyword-packed links pointing at your website/blog/ pages.
Writing an article about your website/blog is a great way to get valuable traffic and increase revenue. Google loves quality content and the more you write, the more backlinks you will build over time which all add up in helping you with your SEO rankings. This can be a tough business sometimes since there are so many people doing it but getting found in search engines for relevant keywords is valuable and with all these other marketing tools, you can make this happen!
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Social Bookmarking
This strategy involves adding “share” buttons on your website or blog posts that allow people viewing your content to easily share it on their social media. If they like what you offer, chances are they will tell their friends too! This is also another place where potential customers can find you, in addition to finding out what other people think of your site. There are several websites like this but the most popular ones include StumbleUpon, Digg, Reddit – many others exist as well which can simply be found by typing in “social bookmarking sites”. These tools also provide insight into the traffic flow, allowing you to get a better idea of what people are looking for when they visit your site.
Online Communities
A community online is simply an area where like-minded people share information and interact with one another. Forums or message boards are places where users chat about things relevant to what you offer while blog posts and articles provide more valuable information for them to read. These are places where you can share your content, find out what people are looking for, and make connections with new potential customers who may decide to do business with you. People love to go online and read about stuff, so why not give them something useful and relatable?
Related: Chatbox 101: Understanding the Revolutionary Technology Behind the Conversational Revolution
Online communities are also great for building word-of-mouth advertising. People who go on these communities are usually very passionate about the topic at hand – so they will be more than happy to help promote your company by sharing it on their social media profiles, blogs, etc.
