Do You Need to Hire A Tech Person to Run Your Gambling Business?

Starting any new business can be daunting, but all the rules and regulations that go along with the online gambling business make it an especially complicated venture to branch out into. You have to consider which casino games to choose, and which laws and regulations apply to you in the state and country that you operate in. You have to set up secure payment portals, keep all of your patrons’ information safe from cybercriminals, get a business plan together, and work out finances…it’s a lot to handle. Since you are starting an online business, your overheads will be lower, but you do face a problem if you’re not tech-savvy. There are many ways in which a tech person could help in getting your business off the ground with minimum fuss and maximum efficiency, but it is also an extra cost that you will have to cover. Let’s take a look at the steps you’ll need to go through to set up your online gambling business and how to decide whether or not to hire a tech person to assist you.

The very first thing you should look at is all of the legalities. You’ll need to contact the local gambling authority to find out which licenses you’ll need and what all the regulations surrounding gambling in your area are. In most parts of Europe and the US, you’ll need licenses similar to an operating license and a personal management license. Aside from these, you may need additional permits for betting, casino games, or lottery games. While it is not essential that you have a legal person on board for the preliminaries of this phase, it may be wise to consult one once you have all of the fine print in front of you; you don’t want to sign a document only to find that you didn’t understand it quite as well as you thought you did! A tech person won’t really be able to assist in the legalities unless they have had some previous experience in setting up a casino from the ground up, making them unnecessary for this phase of the business’s development.

Creating a Site and Purchasing Software

Here is where the real tech work begins. While there are many easy ways to build a site, even if you have no prior site-building experience, issues may arise when including all of the various games, ads, banners, graphics, and payment portals that you would need to add to a gambling site. If you have no previous experience in this arena, we do suggest that you hire a tech person to get you through the nitty-gritty. After all, this site is your business and the profile you present to the world: you want it to be the best that it can possibly be.

A tech person will know which service providers to use and which to avoid, what that code that makes absolutely no sense to you really means, how to keep the front end and back end of the site (the front end being what the users see and the back end is what you and your employees see), that the site is user friendly and easy to navigate and that its one that your patrons come back to again and again.

The world of gambling software can be a confusing one, and you need to rely on a professional to get the job done. Of course, which games you want to offer will be a significant factor in which provider you choose to use.

gambling startup

Traffic

What traffic means, in the context of a website, is similar to what it means in everyday life. Traffic means people going to a particular place; in this case (hopefully), that means your website. Traffic is essential to making money off of an online business: no people mean no money coming in.

To get the best results, you’ll need to understand SEO (search engine optimization) and how to reach potential players where they already go online. If you are unfamiliar with these ideas, then hiring a tech person to handle them for you is a must. They’ll need to understand how to use social media as a marketing tool to get eyeballs on your site. They’ll make use of gambling forums, blogs, and social media sites like Twitter or Facebook. If all of this sounds like Greek to you or way too much to do, hiring a tech person is essential.

The Answer

While there’s no hard and fast answer to our question, because different people have different levels of experience, we do think it’s important to have the best and most experienced staff available as part of your new venture. If you don’t know tech, hiring a tech person is essential! If you do, why pay the extra salary? The choice is yours.

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan