How to Build a Social Media Strategy in 5 Steps

Facebook X Pinterest LinkedIn

You already know it all too well, whether you are an independent artist or you have a business that has launched recently, maintaining a strong online presence is a must – starting with the big social media platforms like Facebook and Twitter and migrating to the more recently popular ones like Twitch or Discord. In fact, following the latest trends, one of your best options when it comes to increasing your audience is building a presence on Tik Tok.

Lately, one of the most sought-after audiences online are Gen Z TikTok followers as their opinions and wallets are responsible for shaping up the market. You just need to make sure that your follower count is made up of real users that could genuinely help your brand grow. What you need in this case is an elaborate and well-planned social media strategy that will help you establish a stable online presence to promote your brand.

Don’t get easily taken away by this fancy-sounding name, social media strategy is just a well-rounded marketing plan that will grow and cement your brand in the online sphere. After all, you are as good as finished without an online presence. To make it slightly easier for you, we’ve compiled a list of five important steps for a better social media strategy.

Be very specific

First and foremost, you need to have a clear image of what you are selling, know your product, and know your weaknesses and strengths. The last thing you need is boosting an image for something you are not clear about. Establish the key elements of what you are selling, why you are selling it, and why it is among the best options in the market.

Be creative and on point, no one likes exaggerated and unnecessarily boosted products. People will always see through that ploy. Keep it clean, simple, and specific. Your audience will recognize the unique and innovative aspects of what you have to offer.

Know your audience

This is probably one of the most crucial points in your social media strategy. Without knowing your target audience all your effort will be futile. Learn the age group and general demographics. How much time does this group spend on social media? How do different individuals interact with different brands they are exposed to? How open are they to new products in the sector you are working in? Always have those and similar questions answered and cleared out before you market anything to your preferred audience.

There are a number of tools to learn those specifics and adjust accordingly. Without a clear understanding and approach your brand will get stuck in a very uncomfortable position and it’s very likely that you will lose the trust of your target group.

Pick the right platform

This point is based on how much you know your audience. Picking the right social network to target your audience is crucial for building a successful brand image. All social media platforms have different styles and approaches and that means that your audience won’t get the same treatment on two separate platforms.

You should also adjust your approach knowing what each different style looks like. To put it simply, if you are approaching one platform with a well-rounded post or a story, you might approach another platform with a meme or a very short message. Adapting your style to the demands of different platform users is of vital importance.

Measure your data

After you have your campaign going you should focus on keeping up to date with the actual statistics. How many people are you reaching on a daily basis and how are they reacting to your posts at a given time of the day? You should be consistent in monitoring your day-to-day data and do certain changes and improvements on a regular basis.

Be up to date

Keep your focus on the trends of your targeted audience as well as the trends of the sector you are in. Keeping the marketing strategies for your target group up to date will not only genuinely keep them engaged on a day-to-day basis but will also send a clear message that you are not falling behind with the recent trends. That way your brand will gain recognition as well as establish itself as a stable and insightful market player.

In conclusion

All in all your social media strategy shouldn’t be a fixed thing. Don’t be afraid to experiment, change and take a moderate amount of risks. Be creative, keep your audience engaged and always try to bring something more and something fresh to your brand image. This will not only help you establish a recognizable image for your brand but will also secure you a stable and reliable audience long-term.