3 Important Considerations When Starting a Business

Getting any business started is a challenge like no other and there will always be bumps and obstacles along the way and on the path to business success. Understanding what some of these challenges could be and being able to plan ahead is key in business and could be the difference between your business and company making it through hard times and not.

There is no right or wrong answer when it comes to dealing with the challenges to any business. Preparation however is key and as the saying goes: “Fail to prepare, prepare to fail.” With good preparation, starting your business is more likely to come through any hard times it might face.

Funding Your Business

One of the first things you are likely to need to think about is how you will get the initial funds for your business.

There are a lot of different options out there which can help you access the money you need. There are options ranging from traditional bank loans to payday loans online, mortgages to family and friends. Depending on how much you need and what you need to prioritize, you can choose from the different funding options.

Borrowing money from family and friends is a good place to start as our nearest and dearest are less likely to charge you high if any interest on any money borrowed and they will be more understanding than any lender ever could be.

Business loans are a good option as they are tailored to businesses and their needs, but they can take a while to come through after applying, so you will need to be able to wait longer than other sources of business funds for the money you need to arrive.

Fast online options like payday loans and installment loans can be funded very quickly, but you should remember that these are all forms of unsecured personal credit which means that will likely cost you more in interest and fees and they are also less likely than for example business loans to be able to lend you large sums of money for your business.

Secured loans like mortgages will allow you to borrow larger sums of money but importantly, they are secured against your home or property and so if you don’t make the necessary repayments, you could face losing your property.

Specific Industries and Expertise

You will of course need to think about what your business does and what it can offer customers and clients. For some businesses this is obvious. For example, if you are selling furniture or you are providing real estate services, this will be simple to understand. However, you would think about what will make you stand out from the crowd and what makes your business different to others.

For example, you might operate a business in the construction sector that specializes is a particular niche within the industry like air tightness testing (source: JosTec) which is needed in specific cases within the wider industry. Figuring out the specific niche and area that your company specializes in can make you that extra bit different from others in the industry, which in turn could make more customers gravitate towards your company over others.

Also important is understanding who your target customers and clients could be within your niche as targeting the wrong people could end up costing you a lot of time and money that could otherwise be better spent.

Branding and Marketing When You Start a Business

Now you have your business funding, identity, and specializations sorted, it is important you take the time to think about and understand how you are going to market the company and business and get it out there to customers.

Think about where and how you can market your business. For example, do you need a website and digital marketing strategy? Can you market on the radio, TV, or billboards in your local area?

All of these things are important to think about when it comes to starting a business and getting it up and running and off the ground. If you can’t get your business in front of the right people, it will only make things harder. No matter what and no matter how you market and promote your business, make sure you persevere and make sure that you think about all the decisions you take before taking them.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan