Social Media Platforms Businesses Should Use

social media platforms

Many businesses are choosing the wrong social media platforms to advertise their products and services. This is a bigger problem than it might seem because not all platforms are created equal.

Some platforms are great for advertising but terrible for customer service or vice versa. It’s vital that you know what your business needs before you invest time and money into social media. The last thing you want is to spend hours on an ad that does not convert well all because you used the wrong platform. This article will cover all the social media platforms that your business should use.

Instagram Social Media Platform

Instagram is one of the most popular social media platforms in the world and was launched in 2010. It began as an app that allows users to share personal moments with loved ones. Then has evolved into a platform that caters to businesses and brands.

If you are a business owner, you can create a business page for your business that allows you to monitor analytics which gives you insight into your audience. You are also able to run paid ads using a business account which allows you to target and advertise to a wider audience for an affordable rate.

Additionally, you can use Instagram marketing services to increase Instagram followers and reach a wider audience. Instagram has a massive audience of over 1 billion monthly users and if you want to reach this wide audience, you can launch sponsored posts, image ads, video ads, IGTV ads, shopping ads, carousel ads, shopping and collection ads. You can also take advantage of influencer marketing which is very popular on Instagram. All in all, this social media platform offers a big potential for businesses that want to increase engagement and raise awareness.

Related: How to Build a Strong Brand on Social Media


Twitter is one of the oldest social media platforms on this list and was launched in 2009. This app is used by a diverse group of people of all ages with the largest demographic being users aged between 25 – 34 years old. Businesses love this platform because it allows direct access to customers and it allows customers to have direct access to businesses.

Businesses can facilitate great customer service on Twitter and engage with their audience on a personal level. Twitter also enables customers to experience the personality of the business which promotes loyalty. You can tweet on Twitter, share links, and host polls which allows you to get to know your audience better. The reason for the popularity of this app is the fact that users can access the latest news from around the world in real-time.

Facebook Social Media Platform

Facebook is another one of the oldest social media platforms on this list and was launched in 2004. People from all age groups and demographics use Facebook and in fact, many people began their social media journey with this app. Over 140 million businesses use Facebook and if you are a business owner who is not on Facebook, you should consider it.

Businesses can set up a business page where they can post about their products and services as well as have all their business details such as contact numbers, website links, and physical store addresses. There is also room for customers to rate your business and give public feedback that others can see when they visit your page. Apart from that, businesses can utilize paid ad services for a wider reach. This app is popular because it is an all-around app that allows you to do everything.

✋ Warning

🔑Unlock the secrets of buying and selling Facebook Groups with this straightforward guide. Learn more today! 📚


TikTok is a new social media platform launched in 2016. It has 1 billion monthly users and is great for businesses because there is plenty of great user-generated content which is a new way to market your business without doing any work. This app is strictly video-based and enables users to create and edit short-form videos in-app. Users can also go live and interact with a wide audience in real-time. This app is popular because it is entertaining, engaging and it is easy to grow your reach.


LinkedIn is a professional business app launched in 2003. It is used by professionals ranging from business owners to job seekers. LinkedIn is a very popular business app because businesses can advertise and source employees at the same time. It’s also a great networking app. You can create a profile with all your credentials and accolades. You are also able to add media to your profile. As a business, you can post job vacancies on LinkedIn as well.