Your job as an entrepreneur is always to work on attracting new customers to your business. That’s your business growth. That’s your additional business potential energy for your company. But, you can not succeed with every possible customer, you need ideal customers for your small business.
But, attracting the customers for your small business costs you money. You want to be present everywhere where the potential buyers are. This presence needs your effort, time and money.
Why do you want to fascinate potential buyers if they don’t have the interest in your products and services?
Why do you want to fascinate potential buyers if they don’t have the problems that your company can solve them?
You don’t want to fascinate such a potential customer, but you want to attract ideal customers for your company.
They are worth efforts, time and money of attracting them. They have a more substantial potential to convert into your buyers, because they already need your products and services, and want to solve the problems that your company can solve for them.
Here are four steps that you need to take if you want to attract your ideal customers for your company.
#1 Define Your Target Market
What is your target market?
You need to know this answer because your ideal customers are on your target market. You need to find them there.
If you don’t know your target market, you cannot find your ideal customers.
Because of that, you need to describe your target market. Use demography, sociology, geography or everything else that will tell you where are your ideal customers.
#2 Your Ideal Customers
Do you know who your ideal customer is?
Is it John, a small-business owner who sells mobile phones and needs to advertise their business? Or, it is Elle, that want to have his bakery and need the consultancy to start her business.
Again, who is your ideal customer?
Think about these:
- They are part of your target market.
- They have needs for your products and services.
- They need to have problems that your business can solve.
- They need to have a passionate desire to solve those problems.
- They need to seek possible solutions for their problems.
Describe your ideal customers using needs as mentioned earlier for someone to be your ideal customer.
#3 Locate Your Ideal Customers
Now you know your target market, and you identify your ideal customer. Next thing that you need to take is to locate them.
Where are your ideal customers?
Where they go, where they eat, where they work, where they seek the solutions for their problems…?
All of these questions are important to you and your business if you want to build the presence on that places and attracts them.
#4 Ways to Attract Your Ideal Customers
You can be present at all locations where your ideal customers are, but if you don’t succeed in attracting their attention, you can’t realize your goals to attract more of them.
Think about these questions:
- How you can approach them?
- How you can communicate with them?
- What will be the first thing that you need to communicate with them?
- How can you tell a story for the similar problems?
If you answer the questions, you will be know how to attract them. Today’s business world is not the place where you can simply attach your marketing materials and grab their attention.
There, on your target market, are too many entities that try to attract the same attention for the same persons that you want to attract. You need to be clever, and use your potential.
Because of that communicate, don’t sell. Educate, don’t sell. Build relationships, increase your credibility and trustworthiness, be theirs friend… If you succeed in this, you will grab much more attention and attraction of your ideal customers.