When you are first starting to build a digital presence – whether for a business, an organization, a personal project, or anything else – how few visitors your website gets can be extremely frustrating. And it’s often much less than what we initially imagine. So, if you are in this kind of situation, you are probably thinking about getting help to appear higher up on the search engine result pages. In other words, you are looking for experts in organic positioning, or search engine optimization (SEO).
With so many options available, searching for an SEO company in Dubai can be confusing. As a result, you must learn how to recognize whether an agency can help you achieve your goals and if they are the right ones for your needs. If you are looking for SEO services in Dubai, there are a few things you need to consider to make sure you choose the right agency. In this article, we’ve outlined the 6 most important ones.
1. Recognizing False Promises
If you are talking to an SEO expert or a representative of an agency and the promises they give you sound too good to be true, be sure that they probably are. For instance, if they ensure you with certainty that they will be able to position you in the top three in a short amount of time for any keyword, it is a sign that you should move on and look at other SEO agencies.
The truth is that many factors influence search engine positioning, so when it comes to SEO a promise with such precision is either a false promise, or it means that they are using black hat SEO tactics. Realistic rough predictions can only be made based on similar experiences with other clients.
2. Good or Bad Reviews and Testimonials
This is an obvious but also very important one. Today people conduct research for every product they want to use, so, just like you would do if you were looking for a place to stay in a different city or abroad, you should look for other people’s opinions about the SEO company you are researching.
Aside from looking for real reviews on their website or review sites, you should also look through the comments on their social media by companies or individuals that have hired them previously.
3. The Agencies’ Search Engine Positioning
One great way to determine whether an SEO company can improve your web positioning is to check theirs. If they don’t have the capacity to position themselves within their own sector, what hope is there for you? For one, search the name of the company, and see whether their website is on the top of the result page. Moreover, pay attention to their online presence – their website, their social media profiles, and their content.
4. How They Will Present the Results to You
Before hiring an SEO company, you should learn how they will present you with the results, how frequently will they send reports, what are the key performance indicators (KPIs) that will be measured within the strategy. This is just as important as knowing how an agency works and how it will implement different actions on your website.
5. Additional Digital Marketing Services
In the digital world, there are many different types of agencies. Some are specialized in only certain aspects of digital marketing, such as a social media agency (or even a Facebook or Instagram agency), an SEO agency, etc., while others have experts in several areas, offering a more complete digital marketing service.
A full-service digital marketing agency can help you create a more comprehensive marketing strategy. Nevertheless, even though both options are valid depending on your needs and goals, you should hire an agency that places special attention on SEO.
6. The Price
With so many different digital marketing companies, and companies specialized strictly in SEO the pricing will vary. More than that, every case is different, and there are various factors that may influence the price. In any case, regardless of how small or big, your digital project is, you shouldn’t base your choice on price. Don’t choose an SEO company simply because they have the cheapest offer, nor simply because they have the most expensive one.
In a Nutshell
People tend to believe more in websites that appear higher up on the search result pages, so if done right, search engine optimization can do wonders for your digital project. The right SEO professionals can help you improve your online presence, grow your project, and start increasing your profits. This is why you must be careful when you are choosing an SEO agency. If you take these six things into account, you will be able to find the best option for you.
