Educate Yourself About These 3 Things Before You Start the Business

There are many things that you will need to know or do as an entrepreneur. Your current education cannot cover all necessary competencies to enable you successfully to start and run a business. You need to continuously educate yourself.

Probably you have a knowledge related to financing, but do you have legal knowledge or experience? In some cases, you can have legal competence, but you don’t have technical skills to build your product or services, or marketing and sales competencies.

As an entrepreneur, you will have many roles in your small business. But, it doesn’t mean that you will need to give up on your dream to become an entrepreneur and build your own business empire. You will simply need to educate yourself and build your knowledge, skills, and experience, or as a possible option to outsource some of the things that are not important for the company.

Here are some of the most important first things you will need to educate yourself when you start your own business.

Educate Yourself About Financing

The first thing you will need to consider when it comes to learning is to educate yourself about financing.

Entrepreneurs have lots of legwork and decisions to make when starting and running their businesses. The first step is securing the necessary financing. Some may have savings or retirement funds from which to tap. Others may need to borrow money from banks or form limited liability corporations so they can obtain funds from investors.

Business owners need to consult attorneys experienced in corporate law when forming any type of corporation. There are a number of forms to complete.

Educate Yourself About Business Licenses

After the financing, you will need to educate yourself about licenses that you will need to have for your small business. Another important consideration is obtaining the right business licenses. Most business owners will need a DBA or “doing business as” if they use a fictitious name, according to the Small Business Administration. Forms for DBA’s are usually available at county or city administration offices.

A business owner may also need a sales permit if selling products or services. Sales permits allow small businesses to collect sales tax from customers. Most states have sales tax ranging from 6 to 7 percent. There are also licenses for certain types of products, such as liquor, tobacco and agricultural products.

Also, check if you need Tax ID (EIN) and apply for yourself at irs.zoomfilings.com.

Educate Yourself About Business Insurance

Another important consideration is business insurance, that will also require knowledge from you and you will need to educate yourself before you start your small business.

Sole proprietors, or businesses that are not incorporated or inclusive of partners, risk their life savings, homes and other assets by being in business. They may be sued by customers who injure themselves at their stores. Companies may sue them for infringing on trade names or product ideas. An entrepreneur may also lose company assets or buildings to floods, fires, and other disasters.

Whatever the case, the smart entrepreneur purchases insurance for his business. There are many types of business insurance, depending on a person’s particular industry. One way to locate business insurance companies is by visiting Businessinsurance.org.

Educate Yourself About Business Advertising

Regardless what type of business you will start and run, you will always have to know how to reach the right audience for your small business. So, you need to educate yourself enough about marketing and advertising before you start with your company.

Entrepreneurs must also remember to target the right customers with their advertising. Business owners cannot expect much success selling heaters in Hawaii in the middle of the summer. They must focus on the types of consumers that are most likely to purchase their products.

Most target customers have certain characteristics in common, such as age, income, gender, personalities, lifestyle, and hobbies. The entrepreneur must then determine which types of advertising best reach these target customers.

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan